# Appcues Pricing 2026 URL: https://getcor.ai/blog/reviews/appcues-pricing Competitor: Appcues Last updated: 2026-06-30 # How Much Does Appcues Cost? Full Pricing Breakdown (2026) **Quick answer:** Appcues does not publish exact dollar prices on its website; pricing is quote-based and built on monthly active users (MAUs). Based on third-party trackers and historical rates, entry pricing reportedly starts around $250-$300/month (billed annually) for the Start plan at the lowest MAU tier, with the Grow plan reportedly starting near $750-$880/month and Enterprise contracts commonly estimated at $30,000+/year. There are three plans -- Start, Grow, and Enterprise -- and Appcues offers a 14-day free trial with no credit card required. Cost rises as your MAU count grows within each tier. ## Appcues pricing at a glance | Plan | Price (estimate) | MAU limit | Best for | | ----- | ----- | ----- | ----- | | Start | From ~$250-$300/mo, billed annually *(est.)* | Up to 3,000 MAUs | Small teams launching basic onboarding flows | | Grow | From ~$750-$880/mo, billed annually *(est.)* | Up to 50,000 MAUs | Scaling product/CS teams needing full features | | Enterprise | Custom, commonly ~$30,000+/yr *(est.)* | Custom MAU volume | Large orgs needing security, SLAs, multi-product | *All dollar figures are estimates from third-party sources; Appcues does not publish list prices. Confirm with Appcues sales for an official quote.* ## How Appcues pricing works Appcues uses **MAU-based pricing**, meaning your cost is driven by the number of monthly active users in your product, not by the number of seats or admins on your team. Appcues counts a MAU as any unique user who signs into your application within a rolling 30-day window -- whether or not that user actually sees an Appcues flow, tooltip, or survey. If the Appcues SDK is installed on widely visited pages, this counting method can include more users than expected. Each plan covers a **range of MAUs**, and within a plan the price increases as you move up MAU tiers. For example, the Start plan covers up to 3,000 MAUs and the Grow plan covers up to 50,000 MAUs, but the monthly price at 5,000 MAUs is higher than at 2,500 MAUs. Key points about the billing model: - **Annual billing is required.** Appcues does not offer month-to-month billing; plans are committed annually. - **Pricing scales with MAUs and installations.** Both your active-user volume and the number of products/apps you install Appcues on affect the price. - **Mobile is priced separately.** Native mobile (iOS/Android) deployments are quoted separately from web and require a custom quote. ## Appcues plans in detail **Start plan** -- *From ~$250-$300/month, billed annually (estimate)* The entry tier, designed for smaller teams getting started with in-app onboarding. Covers **up to 3,000 MAUs** and includes 10 published experiences, core flows and checklists, event tracking, audience segments, 12 months of reporting history, a free email trial (up to ~1,000 emails), onboarding, and a dedicated customer success manager (CSM). **Grow plan** -- *From ~$750-$880/month, billed annually (estimate)* For scaling teams that need the full feature set. Covers **up to 50,000 MAUs** and includes 25 published experiences, all experience types and integrations, Appcues AI, resource center, NPS surveys, persistent icons/buttons, a larger free email allowance (up to ~5,000 emails), 24 months of reporting history, implementation services, onboarding, and a dedicated CSM. Price increases per MAU tier as your user count grows toward the 50,000 cap. **Enterprise plan** -- *Custom pricing, commonly estimated at ~$30,000+/year* For large organizations with custom MAU volumes and stricter requirements. Includes 100 published experiences, custom email volume, 36+ months of reporting history, multi-product installation, priority success and services support, advanced security/compliance and SLAs, a dedicated CSM, implementation services, and localization support. Third-party estimates for mid-sized Enterprise deployments (roughly 25,000-50,000 MAUs) commonly fall in the $30,000-$50,000/year range, with larger implementations reported to exceed $100,000/year. As of 2026, Appcues states that **every plan includes the full platform** with all experience types and integrations. The main differences between plans are MAU volume, published-experience counts, reporting history, and support level. ## Add-ons & additional costs - **MAU overages / tier upgrades:** Appcues keeps your experiences running if you exceed your MAU limit, but exceeding your tier triggers a move to a higher MAU tier and prorated charges. Budget for growth in active users. - **Mobile apps:** Native mobile deployments are priced separately from web. Each additional app (web or mobile) is quoted separately. - **Implementation services:** Included on the Grow and Enterprise plans. Complex setups may require additional consulting (details not publicly disclosed). - **Raw data export:** Exporting raw data to Amazon S3 or Google Cloud Storage is generally an Enterprise feature or add-on. - **Annual billing:** Required on all plans; monthly billing is not offered. - **Email volume:** Each plan includes a free email allowance; higher volumes on Enterprise are custom. Exact add-on prices are not published by Appcues. Confirm specifics during a sales conversation. ## Example: what a typical Appcues deployment costs *The following is an estimate based on third-party data, not an official quote.* Consider a SaaS company with **5,000 MAUs** wanting the full feature set (Appcues AI, resource center, NPS), which puts it on the **Grow plan**: - Grow plan base (entry MAU tier): reportedly ~$750-$880/month - 5,000 MAUs sits above the base tier, raising the monthly rate. Some third-party trackers cite figures closer to ~$399/month for 5,000 MAUs on the entry (Start/Essentials) tier, but the Grow feature set carries a higher base. - **Estimated annual total on Grow at ~5,000 MAUs: roughly $12,000-$24,000/year**, depending on the exact MAU tier and negotiated rate. A team that only needs basic flows could stay on the **Start plan** (up to 3,000 MAUs) for an estimated ~$3,000-$5,000/year. Actual pricing varies by MAU tier, contract length, and negotiation. ## Does Appcues offer a free trial or free plan? Appcues offers a **14-day free trial** with full features (unlimited flows shown during the trial) and **no credit card required**. The trial can reportedly be extended by roughly two weeks by installing the SDK. Appcues also runs a **Spark program** for startups and small teams (under 25 people). Appcues does **not** offer a permanent free plan. ## Appcues pricing FAQ **Is Appcues pricing public?** No. Appcues does not display exact dollar prices on its pricing page. Plans (Start, Grow, Enterprise) and MAU ranges are listed, but actual prices require a quote. The dollar figures in this article are third-party estimates. **How much does Appcues cost per year?** Estimates vary by plan and MAU volume. The Start plan reportedly starts around $3,000-$5,000/year, the Grow plan in the ~$12,000-$24,000/year range, and Enterprise commonly $30,000+/year (sometimes $100,000+ for large deployments). All figures are estimates. **How are MAUs counted?** Appcues counts each unique user who signs into your product within a rolling 30-day window, whether or not they see any Appcues content. Installing the SDK broadly can increase the counted MAUs. **Does Appcues charge setup or implementation fees?** Implementation services are included on the Grow and Enterprise plans. Complex implementations may involve additional consulting; specifics are not publicly disclosed. **What is the cheapest Appcues plan?** The Start plan is the entry tier, reportedly from around $250-$300/month (billed annually) for up to 3,000 MAUs. **Does Appcues offer a free trial?** Yes -- a 14-day full-featured trial with no credit card required, reportedly extendable by about two weeks after installing the SDK. **Is mobile included in the price?** No. Native mobile (iOS/Android) deployments are quoted separately from web and require a custom quote. ## Sources - [Appcues Pricing page](https://www.appcues.com/pricing) - [Appcues FAQ: Plans and Pricing](https://docs.appcues.com/account-subscription/faq-plans-and-pricing) - [Vendr: Appcues Software Pricing & Plans](https://www.vendr.com/marketplace/appcues) - [Userpilot: Appcues Pricing Explained](https://userpilot.com/blog/appcues-pricing-explained/) - [UserGuiding: Appcues Pricing Overview](https://userguiding.com/blog/appcues-pricing) - [Apty: Appcues Pricing 2026](https://apty.ai/blog/appcues-pricing/) - [Userorbit: Appcues Pricing 2026 Guide](https://userorbit.com/blog/appcues-pricing-guide) --- *Last updated: June 2026.* > **Pricing disclaimer:** The figures on this page are compiled from publicly available online research and third-party data, and may be incomplete or out of date. Appcues changes pricing periodically, and many plans are quote-based or negotiated. For accurate, current pricing, contact Appcues directly. *Evaluating alternatives? See how [Obi by Cor](#) approaches onboarding and customer education ->* ## Bottom CTA Comparing Appcues pricing with alternatives? Obi is an AI-native alternative that typically costs 80-90% less than equivalent CSM capacity. Plans from $750/month. Book a demo at https://getcor.ai/book-a-demo.