# Chameleon Pricing 2026

URL: https://getcor.ai/blog/reviews/chameleon-pricing
Competitor: Chameleon
Last updated: 2026-06-30

# How Much Does Chameleon Cost? Full Pricing Breakdown (2026)

**Quick answer:** Chameleon is a digital adoption platform priced on Monthly Tracked Users (MTUs). Published pricing starts around $279/month (about $3,348/year) for the Startup plan covering up to ~2,000 MTUs, with the Growth plan commonly quoted from about $999/month and scaling into five figures per year as tracked users grow. Enterprise pricing is custom. There is no permanent free plan, but Chameleon offers a 30-day free trial. Exact Startup and Growth prices are shown as "from" on the live plans page and are tied to your MTU count.

## Chameleon pricing at a glance

| Plan | Price | MTU limit | Best for |
|------|-------|-----------|----------|
| Startup | From ~$279/mo (~$3,348/yr); monthly billing ~$333/mo (~$4k/yr) | Up to ~2,000 MTUs | Small product teams getting started |
| Growth | Custom, MTU-based; commonly from ~$999/mo (est.) | Scales with MTUs (e.g., 5,000-25,000+) | Scaling SaaS needing all experiences + integrations |
| Enterprise | Custom (contact sales) | Custom user limits | Large orgs with governance/SSO/multi-environment needs |

*Figures marked "est." are third-party estimates. Startup and Growth list prices read "from" on Chameleon's plans page.*

## How Chameleon pricing works

Chameleon prices on **Monthly Tracked Users (MTUs)**, not Monthly Active Users (MAUs). An MTU is any user in your connected data who could potentially log in during a billing period, not only users who actually engaged. Chameleon counts the maximum number of MTUs in each billing period and charges based on that volume, so your bill scales with the size of your tracked-user base rather than strictly with active usage. This distinction is the most common source of billing surprises, because the MTU count can be larger than the active-user count you might expect.

Pricing is determined by three factors: your MTU volume, the plan tier (feature access), and contract length. Plans are sold as bundles rather than per individual product, so the core experience types, Tours, Tooltips, Microsurveys, and Launchers (resource centers), plus HelpBar in-app search, are included within tiers rather than billed separately. Higher tiers unlock unlimited volumes of these experiences along with analytics, A/B testing, and governance features.

## Chameleon plans in detail

### Startup plan
- **From ~$279/month** for up to ~2,000 MTUs (billed annually, ~$3,348/year). Monthly billing is available at a premium (example tier ~$333/month, ~$4k/year). Prices scale upward as MTUs increase.
- **Includes:** unlimited Tours and Tooltips, 5 Microsurveys, 1 Launcher (resource center), HelpBar in-app search, AI Interactive Demos, audience segments and experience scheduling, themes and Custom CSS, Copilot (AI building agent), experience analytics, 6 team seats, and email support.

### Growth plan
- **Custom, MTU-based pricing.** A monthly entry point is reported around **$999/month (est.)** for smaller volumes. Third-party estimates put typical annual cost at roughly **$12,000-$20,000/year for 5,000-10,000 MTUs**, scaling to roughly **$20,000-$40,000/year for 10,000-25,000 MTUs (est.)**.
- **Includes:** everything in Startup, plus unlimited live experiences (Tours, Tooltips, Surveys, Launchers), A/B testing, Goals and Alerts, AI Interactive Demos with voice commentary and campaign kits, localization (10 languages), all integrations including Salesforce and HubSpot CRM, Ranger governance agent, leaderboards and advanced analytics, 15 team seats (expandable in bundles of 5), 4 environments, and customer success support. SAML SSO is available as an add-on.

### Enterprise plan
- **Custom pricing (contact sales).** Third-party marketplace data (Vendr) reports a median of about **$23,938/year** across recorded purchases, with individual deals ranging from roughly **$14,250 to $80,750/year (est.)**; deals at 50,000+ MTUs trend higher.
- **Includes:** everything in Growth, plus unlimited seats, roles and permissions, account-switching, custom user limits, and dedicated support.

## Add-ons & additional costs

- **MTU overages:** If you exceed your plan's MTU limit, overages are billed and added to your next invoice.
- **SAML SSO:** Single sign-on (SAML 2.0) is offered as an add-on on the Growth plan rather than included by default.
- **Additional seats:** Growth includes 15 seats, expandable in bundles of 5 (up to 25 in standard bundles); Enterprise includes unlimited seats.
- **Annual vs. monthly billing:** Annual contracts are standard. Monthly billing is available on Startup but carries a premium. Multi-year commitments are reported to unlock roughly 10-20% discounts versus annual terms (est.).
- **Integrations:** On Growth, all integrations (including Salesforce and HubSpot CRM) are included; they are no longer billed as separate paid add-ons.

## Example: what a typical Chameleon deployment costs

Consider a SaaS product with about **5,000 monthly active users**. Because Chameleon bills on MTUs (tracked users who could log in), the tracked-user count is often higher than the active count, so 5,000 MAUs may correspond to roughly 10,000-15,000 MTUs depending on your database.

- At ~2,000 MTUs, the **Startup plan** (~$3,348/year and up) may fit, but 5,000 active users typically exceed the Startup MTU band.
- For a deployment in the 5,000-10,000 MTU range, the **Growth plan** is the usual fit, with third-party estimates of roughly **$12,000-$24,000/year (est.)**.
- As a reality check, Vendr's reported median across Chameleon purchases is about **$23,938/year**.

**Estimated total:** roughly **$12,000-$24,000/year** for a 5,000-active-user deployment, depending on total tracked-user count and contract terms.

## Does Chameleon offer a free trial or free plan?

Chameleon offers a **30-day free trial**. There is **no permanent free or free-forever plan**. After the trial, continued use requires a paid plan (Startup, Growth, or Enterprise).

## Chameleon pricing FAQ

**What pricing model does Chameleon use?**
Chameleon prices on Monthly Tracked Users (MTUs), counting users in your connected data who could potentially log in, not only active users. Your bill scales with the maximum MTU count per billing period.

**How much does the Chameleon Startup plan cost?**
Published pricing starts around $279/month (about $3,348/year) for up to ~2,000 MTUs when billed annually. Monthly billing is available at a premium (example tier ~$333/month).

**How much does the Chameleon Growth plan cost?**
Growth is custom, MTU-based pricing. A monthly entry point is reported around $999/month, with typical annual cost estimated at $12,000-$40,000/year depending on MTU volume.

**Is there a free version of Chameleon?**
There is no permanent free plan. Chameleon provides a 30-day free trial.

**What happens if I exceed my MTU limit?**
MTU overages are billed and added to your next invoice.

**Does Chameleon charge extra for integrations or SSO?**
On Growth, all integrations (including Salesforce and HubSpot CRM) are included. SAML SSO is offered as an add-on on the Growth plan.

**What is the difference between MTU and MAU billing?**
MAU billing counts users who actively engage. Chameleon's MTU billing counts tracked users who could log in, which can be a larger number, so costs may be higher than an active-user estimate would suggest.

**Does Chameleon offer discounts?**
Annual contracts are standard, and multi-year commitments are reported to unlock roughly 10-20% discounts versus annual terms.

## Sources

- [Chameleon plans](https://www.chameleon.io/plans)
- [Chameleon Startup plan (Help Center)](https://help.chameleon.io/en/articles/6228865-chameleon-startup-plan)
- [Chameleon Growth plan (Help Center)](https://help.chameleon.io/en/articles/6227820-chameleon-growth-plan)
- [Chameleon pricing plans (Help Center)](https://help.chameleon.io/en/articles/2403321-chameleon-pricing-plans)
- [Chameleon Enterprise plan (Help Center)](https://help.chameleon.io/en/articles/6227968-chameleon-enterprise-plan)
- [Vendr Chameleon marketplace](https://www.vendr.com/marketplace/chameleon)
- [Userpilot: The True Chameleon Cost](https://userpilot.com/blog/chameleon-cost/)
- [G2 Chameleon pricing](https://www.g2.com/products/chameleon/pricing)

---

*Last updated: June 2026.*

> **Pricing disclaimer:** The figures on this page are compiled from publicly available online research and third-party data, and may be incomplete or out of date. Chameleon changes pricing periodically, and many plans are quote-based or negotiated. For accurate, current pricing, contact Chameleon directly.

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