# Pendo Pricing 2026

URL: https://getcor.ai/blog/reviews/pendo-pricing
Competitor: Pendo
Last updated: 2026-06-30

# How Much Does Pendo Cost? Full Pricing Breakdown (2026)

**Quick answer:** Pendo does not publish list prices for its paid plans. Pricing is based on Monthly Active Users (MAUs) and feature-tier bundles, sold through annual contracts that require a sales conversation. Paid plans are widely reported to start around $7,000–$15,000/year, with a median annual contract of roughly $48,500 according to Vendr marketplace data. Pendo also offers a free plan for up to 500 MAUs and a 30-day free trial of the full platform.

## Pendo pricing at a glance

| Plan | Price | MAU limit | Best for |
| --- | --- | --- | --- |
| Free | $0 | Up to 500 MAUs | Small teams testing analytics and basic guides |
| Base | ~$7,000–$15,000/yr (est.) | Up to ~2,000 MAUs (est.) | Core analytics and in-app guides |
| Core | ~$20,000–$60,000/yr (est.) | Scales with MAUs | Adds session replay to analytics + guides |
| Ultimate | ~$75,000–$200,000+/yr (est.) | Higher MAU tiers | Full module suite (replay, sentiment surveys, orchestration, data sync) |

*Paid-plan figures are third-party estimates (Vendr, buyer reports); Pendo does not publish them. Plan names and inclusions can vary by deal.*

## How Pendo pricing works

Pendo prices on a **Monthly Active User (MAU)** basis combined with **feature-tier bundles** rather than per-seat. An MAU is a unique end user who interacts with your application in a given month. The per-MAU rate generally decreases as committed volume increases.

There is a permanent **free tier** for up to 500 MAUs. Above that, Pendo sells three quote-based paid tiers (commonly Base, Core, and Ultimate). List prices are not published, so paid plans require contacting Pendo's sales team. Contracts are billed annually, and multi-year commitments are often used to lock in pricing. Buyers report negotiated discounts of roughly 12–30% off initial quotes, and annual renewal "uplifts" of about 5–10% (occasionally up to 20%).

## Pendo plans in detail

**Free** — $0 for up to 500 MAUs, with no credit card required. Includes Product Analytics, in-app Guides, Pendo-branded NPS surveys, Pendo-branded roadmaps, and unlimited web and mobile app keys. Once the 500-MAU limit is exceeded, creating new guides, surveys, or segments is blocked.

**Base** — Custom-priced; reportedly starts around $7,000–$15,000/year for up to roughly 2,000 MAUs (estimate). Includes Product Analytics and in-app Guides. Session Replay and sentiment surveys are higher-tier or paid add-ons at this level.

**Core** — Custom-priced; reportedly $20,000–$60,000/year depending on MAU volume (estimate). Adds Session Replay on top of Analytics and Guides.

**Ultimate** — Custom-priced; reportedly $75,000–$200,000+/year at higher MAU tiers (estimate). Marked "Most Popular" by Pendo and includes the full module set: Session Replay, sentiment surveys (NPS, PMF, CSAT), Orchestrate, Listen, and Data Sync. Often involves multi-year commitments.

*Pendo may adjust tier names and feature packaging over time; confirm current inclusions directly with Pendo.*

## Add-ons & additional costs

Several capabilities sit outside the base plan price and can add materially to a contract:

- **Modules:** Product Analytics and Guides are included in most paid tiers. **Session Replay** typically requires Core or higher. **Sentiment surveys / NPS** beyond the Pendo-branded free version, and **Pendo Listen** (feedback/feature-request management), are higher-tier or paid add-ons. Listen is reported to sometimes add around 30% of contract ARR.
- **Integrations:** Pendo supports 85+ native integrations, but Base and Core tiers can cap the number of connectors. Additional integrations (for example, two-way Salesforce sync) may cost extra, with per-integration fees reported at roughly $3,000–$5,000.
- **Implementation services:** Optional onboarding and consulting packages are reported at around $10,000–$25,000 as a one-time cost.
- **MAU overages:** Exceeding committed MAUs can be billed at up to roughly 2x the standard per-MAU rate, per buyer reports.

## Example: what a typical Pendo deployment costs

A worked estimate for a mid-market deployment at **~5,000 MAUs on the Core tier**:

| Component | Estimated cost |
| --- | --- |
| Base Core plan (5,000 MAUs) | $35,000–$48,000/yr |
| Sentiment surveys / Listen add-on (if not included) | +$5,000–$8,000/yr |
| Additional integration | +$3,000–$5,000/yr |
| Implementation services (one-time) | +$10,000–$25,000 |
| **Year 1 total estimate** | **~$53,000–$86,000** |
| **Year 2+ (recurring, with 5–10% uplift)** | **~$45,000–$67,000/yr** |

These are third-party estimates based on Vendr community data and buyer reports; actual quotes vary by MAU volume, modules, and negotiation.

## Does Pendo offer a free trial or free plan?

Yes to both. Pendo has a **permanent free plan** for up to 500 MAUs that includes Product Analytics, in-app Guides, and Pendo-branded NPS, with no credit card required. Separately, Pendo offers a **30-day free trial** with full platform access so teams can evaluate paid features before committing.

## Pendo pricing FAQ

**Does Pendo publish its prices?**
No. Pendo publishes only the free plan publicly. Base, Core, and Ultimate are quote-based and require contacting sales.

**How does Pendo charge — per user or per MAU?**
Pendo charges by Monthly Active Users (unique users active in a month) plus feature-tier bundles, not per seat. The per-MAU rate typically decreases at higher volumes.

**What is the cheapest paid Pendo plan?**
The Base plan is the entry paid tier, reportedly starting around $7,000–$15,000/year for up to roughly 2,000 MAUs (estimate). Pendo does not confirm this publicly.

**What is the typical annual cost of Pendo?**
Vendr marketplace data reports a median annual contract of roughly $48,500, with most contracts ranging from about $15,000 to $142,000+ depending on MAUs, modules, and company size.

**Are there long-term contracts?**
Yes. Paid plans are billed annually, and multi-year commitments are common, often used to lock in pricing. Renewal increases of about 5–10% (sometimes up to 20%) are reported.

**Which features cost extra?**
Session Replay (Core+), sentiment surveys beyond the free Pendo-branded NPS, Pendo Listen (feedback), additional integrations, and implementation services can all add to the base price.

**Is there a discount for negotiating?**
Buyers report negotiated savings of roughly 12–30% off initial quotes, particularly with multi-year terms or higher MAU commitments.

## Sources

- [Pendo official pricing page](https://www.pendo.io/pricing/)
- [Vendr — Pendo marketplace pricing](https://www.vendr.com/marketplace/pendo)
- [Userpilot — Pendo pricing breakdown](https://userpilot.com/blog/pendo-pricing/)
- [UserGuiding — Pendo pricing explained](https://userguiding.com/blog/pendo-pricing)
- [Statsig — Pendo pricing and alternatives](https://www.statsig.com/comparison/affordable-alternative-pendo-statsig)
- [Usercall — Pendo pricing 2026](https://www.usercall.co/post/pendo-pricing)

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*Last updated: June 2026.*

> **Pricing disclaimer:** The figures on this page are compiled from publicly available online research and third-party data, and may be incomplete or out of date. Pendo changes pricing periodically, and many plans are quote-based or negotiated. For accurate, current pricing, contact Pendo directly.

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