# Product Fruits Pricing 2026

URL: https://getcor.ai/blog/reviews/product-fruits-pricing
Competitor: Product Fruits
Last updated: 2026-07-21

# How Much Does Product Fruits Cost? Full Pricing Breakdown (2026)

**Quick answer:** Product Fruits publishes its pricing publicly, making it one of the more transparent product adoption platforms. Plans are priced per Monthly Active User (MAU), starting at roughly $139/month for up to 1,000 MAUs on the Core plan (billed annually). Higher plans unlock advanced features like AI-powered tours, user segmentation, and NPS surveys. Product Fruits is generally positioned as a more affordable alternative to Pendo and Appcues, particularly for teams with under 10,000 MAUs.

## Product Fruits pricing at a glance

| Plan | Price (annual) | MAU limit | Best for |
| --- | --- | --- | --- |
| Core | ~$139/month | 1,000 MAUs | Small teams adding in-app guidance and onboarding checklists |
| Growth | ~$249/month | 2,500 MAUs | Growing products adding user segmentation and advanced analytics |
| Enterprise | Custom | Unlimited / negotiated | Larger products needing SSO, SLA, and dedicated support |

*Prices are approximate and vary by MAU volume. Monthly billing is available at higher rates. Product Fruits publishes current prices on its website.*

## How Product Fruits pricing works

Product Fruits prices on **Monthly Active Users (MAUs)** - unique users who interact with your product in a given month. The per-MAU rate decreases at higher committed volumes. Plans scale in MAU tiers (1,000, 2,500, 5,000, 10,000, and above), with pricing published for each tier on the Product Fruits website.

This contrasts with tools that use non-transparent quote-based pricing. Product Fruits' transparency makes it easier for teams to self-qualify before engaging sales. Annual billing saves approximately 20% compared to monthly billing.

## Product Fruits plans in detail

**Core** - Starting at approximately $139/month (annual) for 1,000 MAUs. Includes in-app product tours, onboarding checklists, announcements, tooltips, in-app feedback widget, and a basic help center widget. Limited user segmentation and no NPS surveys.

**Growth** - Starting at approximately $249/month (annual) for 2,500 MAUs. Adds advanced user segmentation, NPS surveys, product analytics (funnel analysis, event tracking), goal tracking, and integrations with Segment, HubSpot, and other tools. The most popular plan for growth-stage products.

**Enterprise** - Custom-priced; adds SSO/SAML authentication, dedicated customer success management, advanced security controls, priority support SLA, and API access. Requires a conversation with the sales team.

*Product Fruits updates its plan structure and pricing periodically. Check the Product Fruits website for the most current published prices.*

## Add-ons & additional costs

- **Higher MAU tiers:** As your user base grows, the monthly cost increases proportionally. Moving from 2,500 to 5,000 MAUs adds an incremental cost per tier.
- **Monthly billing:** Paying month-to-month rather than annually costs approximately 20% more.
- **Elvin AI features:** Product Fruits' AI assistant (Elvin AI Copilot) for natural language tour building may be available only on certain plans or as a separate feature toggle.
- **Localization and translation:** Multi-language support for in-app content may require additional configuration and is gated to higher tiers.
- **White-label removal of Product Fruits branding:** Removing the Product Fruits badge from in-app elements requires a higher plan tier.

## Example: what a typical Product Fruits deployment costs

A worked estimate for a **SaaS product with 3,000 MAUs using the Growth plan**:

| Component | Estimated cost |
| --- | --- |
| Growth plan, 3,000 MAUs tier (annual) | ~$3,000-$4,000/yr |
| No implementation fees (self-serve setup) | $0 |
| **Year 1 total estimate** | **~$3,000-$4,000/yr** |

At 10,000 MAUs on Growth, estimated annual costs rise to approximately $8,000-$12,000/year. Product Fruits remains one of the more affordable options at most MAU volumes below 25,000.

## Does Product Fruits offer a free trial or free plan?

Product Fruits offers a **14-day free trial** of the full platform with no credit card required. There is no permanent free tier, but the trial period gives teams meaningful time to evaluate the tool.

## Product Fruits pricing FAQ

**Does Product Fruits publish its prices?**
Yes. Product Fruits is one of the more transparent product adoption platforms - core plan prices by MAU tier are published on its website. Only the Enterprise plan requires a custom quote.

**How does Product Fruits count MAUs?**
An MAU is a unique user who interacts with your product through the Product Fruits widget in a given month. Users who do not log in do not count toward the MAU limit.

**What is the cheapest way to start with Product Fruits?**
The Core plan at approximately $139/month (annual) for 1,000 MAUs is the entry point. There is no lower self-serve tier.

**Does Product Fruits support NPS surveys?**
Yes, but NPS is available on Growth and above. The Core plan does not include NPS surveys.

**Can Product Fruits handle segmentation?**
Basic user properties are available on Core, but advanced segmentation (targeting by company attributes, behavior, or custom events) requires the Growth plan.

**How does Product Fruits compare to Pendo on price?**
Product Fruits is significantly cheaper than Pendo at comparable MAU volumes. While Pendo typically starts around $7,000-$15,000/year, Product Fruits starts around $1,700/year for 1,000 MAUs. The tradeoff is a narrower feature set and lighter analytics.

## Sources

- [Product Fruits official pricing page](https://productfruits.com/pricing)
- [G2 - Product Fruits pricing and reviews](https://www.g2.com/products/product-fruits/reviews)
- [Capterra - Product Fruits pricing](https://www.capterra.com/p/207803/Product-Fruits/)
- [Userpilot - Product Fruits pricing breakdown](https://userpilot.com/blog/product-fruits-pricing/)

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*Last updated: June 2026.*

> **Pricing disclaimer:** The figures on this page are compiled from publicly available online research and third-party data, and may be incomplete or out of date. Product Fruits changes pricing periodically. For accurate, current pricing, visit the Product Fruits website directly.

*Evaluating alternatives? See how [Obi by Cor](#) approaches customer onboarding and product adoption ->*

## Bottom CTA

Comparing Product Fruits pricing with alternatives? Obi is an AI-native alternative that typically costs 80-90% less than equivalent CSM capacity. Plans from $750/month. Book a demo at https://getcor.ai/book-a-demo.