# AI Product Adoption Agent for Product Teams | Cor > Help users activate and adopt important workflows with contextual AI guidance, while giving product teams visibility into where users get stuck and why. URL: https://getcor.ai/for-product Obi for Product and Growth Teams: turn sign-ups into activated users. Obi guides every new user through your product in real time, reducing activation friction and improving retention without extra headcount. ## For Product Teams - The fastest path to feature adoption. Obi gets users to value, fast. It sees their screen, guides them through the work in real time, and answers questions. Then it reports back so you know exactly where your activation flow is breaking. Pricing-page positioning for this audience: Tiered packages for every stage of growth. - Activates every new signup at a fraction of the cost of building it in-house. No DOM tagging, no broken tours when your UI changes - and you get product intelligence on what's actually killing adoption. ### By the numbers - **2x** Activation rate (Based on aggregate session data across Cor customers, Q2 2026) - **3.6x** More engagement (Based on aggregate session data across Cor customers, Q2 2026) - **0** Engineering time (Based on aggregate session data across Cor customers, Q2 2026) ### The problem - **Users get stuck.** They sign up, hit a complex workflow, and drop off. You can see it in the funnel but you can't put someone next to every user to walk them through it. - **Tours and docs don't help.** They take engineering to build, break every time the UI changes, and users skip them anyway. More maintenance than impact. - **Your insights are limited to clicks.** You know where users drop off. You don't know why. No context, no questions asked, no visibility into what they were actually trying to do. ### Meet Obi. An AI agent that works with your users one-to-one. It sees their screen, guides them through the work in real time, and answers questions. Then it reports back so you know exactly what is working and what is not. ### How it works (for Product Teams) Obi works with every user. Sees the screen. Does the work. - **Reaches out proactively.** Obi initiates contact after being assigned to a user or looped into a conversation. No trigger required from your team. Activation starts before the customer even asks for help. - **Understands goals, tailors the plan.** Obi asks targeted discovery questions to understand each user's goals, permissions, and workflow. It builds a personalised plan and guides them through it, adapting as they progress. - **Sees the screen, guides the user.** Obi watches the user's live screen and walks them through your product step-by-step across multiple apps. Real-time screen context means guidance is always accurate, never generic. ### Product intelligence from every user session. - **Session reports** Every session, a detailed report of what was covered, where users got stuck, and which steps they skipped. - **Ask Cor** Ask anything about your data. Completion rates, drop-off points, feature adoption - answers in seconds. ### From zero to working agent in a day. - **01. Train** Upload your training videos and connect your knowledge base. Obi learns your product and generates its knowledge automatically. - **02. Review** Check the output in the admin portal. Adjust the tone, add context, and refine the steps. - **03. Deploy** Share a link. That's it. No engineering needed to get started. Lifecycle Agent available for native integration. - **04. Optimize** Review session data and user questions in the admin portal. Obi gets better every cycle. ### Give your product a native AI agent. Solve the build versus buy debate. The Lifecycle Agent gives you the speed of a ready-made tool with total control. - **Native, in-product.** Embed Obi anywhere in your app with a few lines of code. No clunky iframes. Your users stay locked into your product experience. - **Absolute control.** Decide exactly who sees Obi and when. Set the rules, target specific user segments, and adjust triggers on the fly. - **Own the full lifecycle.** Build directly on top of the Lifecycle Agent. Apply your custom UI to make Obi feel exactly like a native feature your team spent months building. ### One agent. Multiple solutions. From first-run activation to ongoing feature adoption, Obi drops perfectly into your existing product stack. - **Drive in-app activation.** Embed Obi directly into your interface via the Lifecycle Agent and it appears exactly when users need it most. No generic tooltips. No guesswork. Obi sees the screen, reads the context, and guides users to value the moment they are ready for it. - **Deploy adaptive onboarding.** Users do not follow a linear path. Obi watches how each user moves through your product and infers the right next step from what it sees on screen. No rigid decision trees. No forced flows. Every user gets an introduction that matches how they actually work. - **Ship a native AI agent.** Obi sees the screen and works through complex steps alongside the user in real time — menus, form fields, multi-step workflows — without pointing or waiting. Your product becomes an active guide, not a passive tool. No months of engineering. No internal AI team required. - **Drive feature adoption.** Most of your best features go undiscovered. Obi turns your knowledge base into an AI product expert that lives inside your product. When a user asks a question, it answers with full visual context and walks them directly into the feature they did not know they needed. ### Pricing for this audience 80-90% cheaper than the equivalent CSM capacity, and 10× more effective than training videos or in-app guides. - **Launch - $750/month** Best for early-stage startups guiding a growing base of new customers. Includes: Voice, chat, and screen-aware agent; 1,000 credits/month; Unlimited training; Knowledge base integration; Session reports & recordings; Standard support. - **Growth (Most Popular) - $1750/month** Best for scaleups managing onboarding and retention as they grow. Includes: Everything in Launch, plus:; 3,000 credits/month; Audience segmentation (tailor guidance by user type); Ask Cor (user analytics agent); APIs for customer context and reporting; Dedicated support. - **Scale - Custom pricing** Best for companies automating onboarding and lifecycle management across large customer bases. Includes: Everything in Growth, plus:; Custom credits with volume pricing; Hands-on implementation and custom solution design; Custom integrations; Dedicated success manager. ### Comparison - Obi vs. tours, docs, and DIY. Compare Obi to the activation tools you've already tried - or already considered building. Columns compared: Cor / Obi · Custom in-house build · Pendo / Appcues · Help docs & videos. Based on a typical 6-month, $500K+ in-house build, plus ongoing maintenance every UI change. - **Personalized to each user** Cor / Obi: Yes · Custom in-house build: Yes · Pendo / Appcues: No · Help docs & videos: No - **Works across apps, tabs, and windows** Cor / Obi: Yes · Custom in-house build: Yes · Pendo / Appcues: No · Help docs & videos: No - **Scales to thousands at once** Cor / Obi: Yes · Custom in-house build: No · Pendo / Appcues: Yes · Help docs & videos: Yes - **Available in every timezone** Cor / Obi: Yes · Custom in-house build: No · Pendo / Appcues: Yes · Help docs & videos: Yes - **Speaks multiple languages** Cor / Obi: Yes · Custom in-house build: No · Pendo / Appcues: No · Help docs & videos: No - **Proactive and context aware** Cor / Obi: Yes · Custom in-house build: Yes · Pendo / Appcues: No · Help docs & videos: No ### Frequently asked questions (for Product Teams) #### How is Obi different from tooltips or chatbots? In-app guides (like Pendo or Appcues) are static tooltips that break every time your UI changes. Chatbots can answer text questions, but they can't see the screen or work through tasks alongside the user. Obi combines real-time visual awareness with hands-on guidance through every step. #### Is my users' data secure? Yes. Obi is SOC 2 Type 2 certified. Screen sharing is always user-initiated and encrypted end-to-end. Privacy Mode redacts sensitive data on the fly and skips session recording entirely. Obi operates within the logged-in user's permissions and requires human-in-the-loop confirmation before major actions. #### How long does it take to implement? Days, not quarters. Upload your existing videos, review the output in the admin portal, and share a link with your next cohort. You need zero engineers for this. If you want to embed Obi natively inside your app, the Lifecycle Agent takes slightly longer but requires just a few lines of code. #### How exactly does the pricing work? Plans start at $750/month and scale based on your session volume. There is a 3-month minimum, followed by month-to-month billing. Yearly contracts with rolling usage are available. #### Do I need engineering resources to maintain this? No. This is where Obi drastically differs from traditional product tour software. Because Obi is visually aware, there is zero DOM tagging required. When you ship a UI update, you simply upload a new screen recording. Growth and Product teams manage Obi entirely on their own. Your engineers stay focused on building your core product. ### Pricing FAQs tailored for Product Teams #### How long does it take to deploy? Days, not sprints. Implementation covers training Obi on your product, connecting your knowledge base, and configuring the flows you want it to drive. There's no DOM tagging, so your engineers don't get pulled in - and Obi doesn't break when you ship a UI update. #### How does pricing work? Pricing scales with your user base, not your team size. All plans include a 3-month minimum commitment, then go month-to-month. Yearly contracts with rolling usage are available. Implementation fees vary by scope, and most product teams are live within days. #### How does Obi compare to Pendo, Appcues, or building activation in-house? In-app guides like Pendo and Appcues are static tooltips that break every UI change and depend on DOM tagging your engineers have to maintain. Building an AI-native activation layer in-house is typically a 6-month, $500K+ investment with the maintenance burden on you. Obi is visually aware, ships in days, scales to every signup, and tells you which workflows aren't landing. #### Is my data secure? Yes. Obi is SOC 2 Type 2 certified. Screen sharing is user-initiated and end-to-end encrypted. Obi only operates within the logged-in user's permissions and requires confirmation before major actions. ### Final CTA (for Product Teams) You ship the product. Let Obi make sure it gets used. - Obi gets users to value. You ship the product.: Book a demo and see how Obi activates every new signup. And tells you exactly where your flow is breaking.