# AI Agent That Onboards Your Customers on a Live Call | Cor

> Obi gets on a call with each new customer, sees their screen and works through setup with them. Where you permit it, it completes steps on their behalf. When something needs a person, it hands over to your team.

URL: https://getcor.ai/

Obi is the AI agent that joins your customers in your product. It understands each customer's goals, builds a custom plan, and guides them through it on a live call with their screen shared - across onboarding, feature adoption, support, and expansion. Audience-specific positioning for Customer Success Leaders, Product / Growth teams, and Founders & Execs is available at dedicated persona pages. All three views are reproduced below.

## Hero - Get every customer to value without yet another call.

Obi gets on a call with each new customer, sees their screen and works through setup with them, step by step. It is an AI agent that does the onboarding with your customer, and hands over to your team when something needs a person.

## Proven results

- **5,000+** sessions every month
- **2x** faster onboarding
- **90%** lower cost

## What Obi does (any audience)

Obi guides every user. Sees their screen. Works through it with them. No scheduling. No delays. No repeat walkthroughs. Available 24/7, in any timezone, at a fraction of the cost of a human CSM.

## How Obi works (overview)

Obi is the AI agent that joins your customers in your product. The same agent runs across every audience below - what changes is how it's positioned, priced, and compared. Here is the step-by-step at a glance.

- **Reaches out proactively.** Obi makes first contact the moment it's assigned to a customer or looped into an email thread. No trigger needed from your team. Every customer gets a personal touchpoint, automatically.
- **Learns their goals, builds a plan.** Instead of a fixed script, Obi runs a discovery conversation, identifies what the customer is actually trying to achieve, and builds a tailored success plan. Then gets to work executing it.
- **Sees the screen, guides the user.** Obi knows your product and sees the customer's screen in real time. It walks them through even the most complex workflows, step by step, across multiple apps, and answers the contextual questions that static docs never could.

## Built to do the work.

THE DIFFERENCE
Most AI in this space organises onboarding for your team, or answers questions once a customer is stuck. Obi does the onboarding with the customer.

- **Proactive** Obi guides each user to the right setup from the start, so they don't get stuck in the first place. Support bots wait until a customer is stuck, then troubleshoot. 16x higher engagement. Fewer support tickets.
- **Conversational** Obi talks with each user. It understands their goals, builds a tailored plan and guides them in a two-way conversation. Product tours just show where to click, and break every time your product changes. 90%+ questions resolved on the spot.
- **Gets the job done** Obi does the work with your customer, and it's there whenever they need it. Project tools only organise the work for your team. 2x faster onboarding at 90% lower cost.

## Call to action

Your team can't reach everyone. Obi can. Obi understands each customer's goals, builds a custom plan, and guides them through it on a live call with their screen shared. Your team stops running daily training calls and starts focusing on the accounts that actually need them.

## Run Cor from the AI tools you already use

Turn your knowledge into live onboarding, spot adoption gaps and act on insights from your AI assistant or coding tools.

## For Customer Success Teams - Scale onboarding without scaling one-on-one calls.

Obi is an AI agent that handles onboarding alongside every customer. It understands their goals, sees their screen, and works through setup, integrations, and training without a call from your team. Your CSMs stop repeating the same work and start focusing on the accounts that actually need them.
Pricing-page positioning for this audience: Tiered packages for every stage of growth. - Typically 80-90% cheaper than the equivalent CSM capacity. Obi runs 1:1 sessions at any volume and reports back so your team focuses on the accounts that actually drive revenue.

### By the numbers

- **80%** Work automated (Based on aggregate session data across Cor customers, Q2 2026)
- **3-5x** More accounts per CSM (Based on aggregate session data across Cor customers, Q2 2026)
- **24/7** Availability (Based on aggregate session data across Cor customers, Q2 2026)

### The problem

- **The same onboarding call, every time, for every customer.** Your team runs the same sessions on repeat, day after day, customer after customer. It's high-effort, low-leverage work that grows linearly with every account you add.
- **Customers get stuck between calls and go quiet.** They hit a step they don't understand, stop, and wait. Your team follows up, reschedules, waits again. Momentum drops, activation stalls, and the clock keeps ticking.
- **More customers means hiring more people.** There's no way to serve 10x the accounts with the same team. So you hire. Then hire again. The cost of onboarding scales with headcount, not software.

### Meet Obi.

An AI agent that works with your customers the way your best employee would. It sees the screen, guides the user through your product step by step, and works through every step with the customer, so every customer gets white-glove onboarding, at any scale.

### How it works (for Customer Success Teams)

Understands the goal. Sees the screen. Works alongside the customer.

- **Reaches out proactively.** Obi makes first contact the moment it's assigned to a customer or looped into an email thread. No trigger needed from your team. Every customer gets a personal touchpoint, automatically.
- **Learns their goals, builds a plan.** Instead of a fixed script, Obi runs a discovery conversation, identifies what the customer is actually trying to achieve, and builds a tailored success plan. Then gets to work executing it.
- **Sees the screen, guides the user.** Obi knows your product and sees the customer's screen in real time. It walks them through even the most complex workflows, step by step, across multiple apps, and answers the contextual questions that static docs never could.

### Finally know which accounts need you, and which ones don't.

- **Session reports** After every session: what was covered, where the user got stuck, and what needs follow-up. No more chasing customers to find out where they are.
- **Ask Cor** Ask anything about your data in plain English. Which accounts are struggling? Where does onboarding break down? Why are users dropping off at step three? Answers in seconds.

### From zero to working agent in a day.

- **01. Train** Upload your existing training videos and connect your knowledge base. Obi learns your product and writes the session scripts automatically.
- **02. Review** Check the output in the admin portal. Adjust the tone, add context, and refine the steps. You keep total control over the customer experience.
- **03. Deploy** Share a link with your customers to go live today. When you're ready, embed Obi natively using the Lifecycle Agent. No complex engineering required.
- **04. Optimize** Review session data and customer questions once a week. Spend just one hour refining the steps. Obi gets smarter every cycle.

### Start with a link.
Embed when you're ready.

Most CS teams go live by sharing a link. When you want Obi inside your product natively, the Lifecycle Agent makes it native.

- **Link-based deployment.** Stand up an Obi session behind a single link. Share it over email, drop into docs, or pop it open in-app.
- **Native, in-product.** When you're ready to go deeper, embed Obi anywhere in your app with a few lines of code. No redirects.
- **Absolute control.** Decide exactly who sees Obi and when. Set the rules, manage user segments, and adjust triggers on the fly. You manage the rollout without waiting on engineering.

### What Obi takes off your team's plate.

From initial setup to re-engagement, Obi handles the high-volume, repetitive work so your team can focus on the accounts that actually need them.

- **Initial setup.** Obi walks every new customer through your initial product configuration, step by step. No setup call needed from your team. Every customer starts right, every time.
- **Integrations.** Obi guides customers through connecting their existing tools to your product, seeing their screen in real time and completing each step alongside them.
- **Implementation workflows.** Complex, multi-step workflows that used to require a dedicated call now run with Obi. Your team stays focused on the accounts that need strategic attention.
- **Product training.** Any customer can get a personalised training session on demand, day or night. No webinars, no documentation, no waiting for a CSM to be free.
- **Re-engagement.** Obi proactively reaches out to dormant accounts and guides them back into the product with targeted help tailored to where they got stuck.

### Pricing for this audience

80-90% cheaper than the equivalent CSM capacity, and 10× more effective than training videos or in-app guides.

- **Launch - $750/month** Best for early-stage startups guiding a growing base of new customers. Includes: 1,000 credits/month; Voice, chat, and screen-aware agent; Knowledge base integration; Unlimited training; Session reports & recordings; Cor MCP & CLI.
- **Growth (Most Popular) - $1750/month** Best for scaleups managing onboarding and retention as they grow. Includes: Everything in Launch, plus:; 3,000 credits/month; Audiences; Ask Cor (user analytics agent); APIs for customer context and reporting; Cor MCP & CLI.
- **Scale - Custom pricing** Best for companies automating onboarding and lifecycle management across large customer bases. Includes: Everything in Growth, plus:; Custom credits with volume pricing; Hands-on implementation; Custom solution design; Custom integrations; Cor MCP & CLI.

### Comparison - Obi vs. the alternatives

See how Obi stacks up against adding CSM headcount or relying on static onboarding. Columns compared: Cor / Obi · 1 Full-time CSM · Product Tours · Videos & LMS.

- **Personalized to each user** Cor / Obi: Yes · 1 Full-time CSM: Yes · Product Tours: No · Videos & LMS: No
- **Works across apps, tabs, and windows** Cor / Obi: Yes · 1 Full-time CSM: Yes · Product Tours: No · Videos & LMS: No
- **Scales to thousands at once** Cor / Obi: Yes · 1 Full-time CSM: No · Product Tours: Yes · Videos & LMS: Yes
- **Available in every timezone** Cor / Obi: Yes · 1 Full-time CSM: No · Product Tours: Yes · Videos & LMS: Yes
- **Speaks multiple languages** Cor / Obi: Yes · 1 Full-time CSM: No · Product Tours: No · Videos & LMS: No
- **Proactive and context aware** Cor / Obi: Yes · 1 Full-time CSM: Yes · Product Tours: No · Videos & LMS: No

### Frequently asked questions (for Customer Success Teams)

#### What is Obi and how does it work?

Obi is an AI agent that works with your customers, joining live sessions, seeing their screen in real time, and walking them through your product. It answers questions contextually, works through the task with the customer in real time, and generates a detailed session report so your team knows exactly what happened.

#### How is Obi different from in-app guides or chatbots?

In-app guides are static tooltips that can't adapt. Chatbots answer questions but can't see the screen or do the work. Obi combines real-time screen awareness with conversational guidance and task execution, and generates session intelligence that tells you where users struggle and which accounts need attention.

#### What about customers who work odd hours or weekends?

That's exactly who Obi is built for. Restaurant owners onboard late at night. Builders work weekends.

#### Is my data secure with Obi?

Yes. Obi is SOC 2 Type 2 certified. Screen sharing is always user-initiated and encrypted end-to-end. Privacy Mode redacts sensitive data on the fly and skips session recording entirely. Obi operates within the logged-in user's permissions and requires human-in-the-loop confirmation before major actions.

#### How long does it take to implement?

Most teams go live within days. Upload your existing content, review the generated sessions, and share a link with your next cohort. No engineering required. Lifecycle Agent integration is optional and takes longer.

#### Can Obi replace my existing customer success team?

No, and that's the point. Obi handles the procedural, high-volume work so your team focuses on strategic accounts, expansion, and the conversations that actually drive revenue. Most teams see their CSMs handle 3-5x more accounts after deploying Obi (Based on aggregate session data across Cor customers, Q2 2026).

#### How much does Obi cost?

Plans start at $750/month, scaling with session volume. 3-month minimum, then month-to-month. Yearly contracts with rolling usage are available. Typically 80-90% cheaper than the equivalent CSM capacity (vs. median US CSM salary, LinkedIn Salary 2025; as of Q2 2026).

### Pricing FAQs tailored for Customer Success Teams

#### How long does it take to roll Obi out?

Most CS teams go live within days. Implementation covers training Obi on your product, connecting your CRM, and configuring your onboarding flows. No engineering required to share a link with your next cohort. The Lifecycle Agent is optional and takes longer.

#### How does pricing work?

Pricing scales with your session volume, not your headcount. All plans include a 3-month minimum commitment, then go month-to-month. Yearly contracts with rolling usage are available. Implementation fees vary by scope.

#### How does Obi compare to hiring a CSM?

A full-time CSM costs $80,000–$120,000/year and can handle 30–50 accounts (vs. median US CSM salary, LinkedIn Salary 2025). Obi runs unlimited 1:1 sessions in parallel — typically 80–90% cheaper than the equivalent CSM capacity (Based on aggregate session data across Cor customers, Q2 2026). Your CSMs get structured session reports and focus on the accounts that need a human.

#### Is my data secure?

Yes. Obi is SOC 2 Type 2 certified. Screen sharing is user-initiated and end-to-end encrypted. Obi operates within the logged-in user's permissions and requires human-in-the-loop confirmation before major actions.

### Final CTA (for Customer Success Teams)

Every customer deserves your best. Obi makes that possible. - Obi handles the volume. Your team drives the revenue.: Book a demo and see how Obi covers the procedural 80%. At a fraction of the cost of adding CSM headcount.

## For Product Teams - The fastest path to feature adoption.

Obi gets users to value, fast. It sees their screen, guides them through the work in real time, and answers questions. Then it reports back so you know exactly where your activation flow is breaking.
Pricing-page positioning for this audience: Tiered packages for every stage of growth. - Activates every new signup at a fraction of the cost of building it in-house. No DOM tagging, no broken tours when your UI changes - and you get product intelligence on what's actually killing adoption.

### By the numbers

- **2x** Activation rate (Based on aggregate session data across Cor customers, Q2 2026)
- **3.6x** More engagement (Based on aggregate session data across Cor customers, Q2 2026)
- **0** Engineering time (Based on aggregate session data across Cor customers, Q2 2026)

### The problem

- **Users get stuck.** They sign up, hit a complex workflow, and drop off. You can see it in the funnel but you can't put someone next to every user to walk them through it.
- **Tours and docs don't help.** They take engineering to build, break every time the UI changes, and users skip them anyway. More maintenance than impact.
- **Your insights are limited to clicks.** You know where users drop off. You don't know why. No context, no questions asked, no visibility into what they were actually trying to do.

### Meet Obi.

An AI agent that works with your users one-to-one. It sees their screen, guides them through the work in real time, and answers questions. Then it reports back so you know exactly what is working and what is not.

### How it works (for Product Teams)

Obi works with every user. Sees the screen. Does the work.

- **Reaches out proactively.** Obi initiates contact after being assigned to a user or looped into a conversation. No trigger required from your team. Activation starts before the customer even asks for help.
- **Understands goals, tailors the plan.** Obi asks targeted discovery questions to understand each user's goals, permissions, and workflow. It builds a personalised plan and guides them through it, adapting as they progress.
- **Sees the screen, guides the user.** Obi watches the user's live screen and walks them through your product step-by-step across multiple apps. Real-time screen context means guidance is always accurate, never generic.

### Product intelligence from every user session.

- **Session reports** Every session, a detailed report of what was covered, where users got stuck, and which steps they skipped.
- **Ask Cor** Ask anything about your data. Completion rates, drop-off points, feature adoption - answers in seconds.

### From zero to working agent in a day.

- **01. Train** Upload your training videos and connect your knowledge base. Obi learns your product and generates its knowledge automatically.
- **02. Review** Check the output in the admin portal. Adjust the tone, add context, and refine the steps.
- **03. Deploy** Share a link. That's it. No engineering needed to get started. Lifecycle Agent available for native integration.
- **04. Optimize** Review session data and user questions in the admin portal. Obi gets better every cycle.

### Give your product a native AI agent.

Solve the build versus buy debate. The Lifecycle Agent gives you the speed of a ready-made tool with total control.

- **Native, in-product.** Embed Obi anywhere in your app with a few lines of code. No clunky iframes. Your users stay locked into your product experience.
- **Absolute control.** Decide exactly who sees Obi and when. Set the rules, target specific user segments, and adjust triggers on the fly.
- **Own the full lifecycle.** Build directly on top of the Lifecycle Agent. Apply your custom UI to make Obi feel exactly like a native feature your team spent months building.

### One agent. Multiple solutions.

From first-run activation to ongoing feature adoption, Obi drops perfectly into your existing product stack.

- **Drive in-app activation.** Embed Obi directly into your interface via the Lifecycle Agent and it appears exactly when users need it most. No generic tooltips. No guesswork. Obi sees the screen, reads the context, and guides users to value the moment they are ready for it.
- **Deploy adaptive onboarding.** Users do not follow a linear path. Obi watches how each user moves through your product and infers the right next step from what it sees on screen. No rigid decision trees. No forced flows. Every user gets an introduction that matches how they actually work.
- **Ship a native AI agent.** Obi sees the screen and works through complex steps alongside the user in real time — menus, form fields, multi-step workflows — without pointing or waiting. Your product becomes an active guide, not a passive tool. No months of engineering. No internal AI team required.
- **Drive feature adoption.** Most of your best features go undiscovered. Obi turns your knowledge base into an AI product expert that lives inside your product. When a user asks a question, it answers with full visual context and walks them directly into the feature they did not know they needed.

### Pricing for this audience

80-90% cheaper than the equivalent CSM capacity, and 10× more effective than training videos or in-app guides.

- **Launch - $750/month** Best for early-stage startups guiding a growing base of new customers. Includes: 1,000 credits/month; Voice, chat, and screen-aware agent; Knowledge base integration; Unlimited training; Session reports & recordings; Cor MCP & CLI.
- **Growth (Most Popular) - $1750/month** Best for scaleups managing onboarding and retention as they grow. Includes: Everything in Launch, plus:; 3,000 credits/month; Audiences; Ask Cor (user analytics agent); APIs for customer context and reporting; Cor MCP & CLI.
- **Scale - Custom pricing** Best for companies automating onboarding and lifecycle management across large customer bases. Includes: Everything in Growth, plus:; Custom credits with volume pricing; Hands-on implementation; Custom solution design; Custom integrations; Cor MCP & CLI.

### Comparison - Obi vs. tours, docs, and DIY.

Compare Obi to the activation tools you've already tried - or already considered building. Columns compared: Cor / Obi · Custom in-house build · Pendo / Appcues · Help docs & videos. Based on a typical 6-month, $500K+ in-house build, plus ongoing maintenance every UI change.

- **Personalized to each user** Cor / Obi: Yes · Custom in-house build: Yes · Pendo / Appcues: No · Help docs & videos: No
- **Works across apps, tabs, and windows** Cor / Obi: Yes · Custom in-house build: Yes · Pendo / Appcues: No · Help docs & videos: No
- **Scales to thousands at once** Cor / Obi: Yes · Custom in-house build: No · Pendo / Appcues: Yes · Help docs & videos: Yes
- **Available in every timezone** Cor / Obi: Yes · Custom in-house build: No · Pendo / Appcues: Yes · Help docs & videos: Yes
- **Speaks multiple languages** Cor / Obi: Yes · Custom in-house build: No · Pendo / Appcues: No · Help docs & videos: No
- **Proactive and context aware** Cor / Obi: Yes · Custom in-house build: Yes · Pendo / Appcues: No · Help docs & videos: No

### Frequently asked questions (for Product Teams)

#### How is Obi different from tooltips or chatbots?

In-app guides (like Pendo or Appcues) are static tooltips that break every time your UI changes. Chatbots can answer text questions, but they can't see the screen or work through tasks alongside the user. Obi combines real-time visual awareness with hands-on guidance through every step.

#### Is my users' data secure?

Yes. Obi is SOC 2 Type 2 certified. Screen sharing is always user-initiated and encrypted end-to-end. Privacy Mode redacts sensitive data on the fly and skips session recording entirely. Obi operates within the logged-in user's permissions and requires human-in-the-loop confirmation before major actions.

#### How long does it take to implement?

Days, not quarters. Upload your existing videos, review the output in the admin portal, and share a link with your next cohort. You need zero engineers for this. If you want to embed Obi natively inside your app, the Lifecycle Agent takes slightly longer but requires just a few lines of code.

#### How exactly does the pricing work?

Plans start at $750/month and scale based on your session volume. There is a 3-month minimum, followed by month-to-month billing. Yearly contracts with rolling usage are available.

#### Do I need engineering resources to maintain this?

No. This is where Obi drastically differs from traditional product tour software. Because Obi is visually aware, there is zero DOM tagging required. When you ship a UI update, you simply upload a new screen recording. Growth and Product teams manage Obi entirely on their own. Your engineers stay focused on building your core product.

### Pricing FAQs tailored for Product Teams

#### How long does it take to deploy?

Days, not sprints. Implementation covers training Obi on your product, connecting your knowledge base, and configuring the flows you want it to drive. There's no DOM tagging, so your engineers don't get pulled in - and Obi doesn't break when you ship a UI update.

#### How does pricing work?

Pricing scales with your user base, not your team size. All plans include a 3-month minimum commitment, then go month-to-month. Yearly contracts with rolling usage are available. Implementation fees vary by scope, and most product teams are live within days.

#### How does Obi compare to Pendo, Appcues, or building activation in-house?

In-app guides like Pendo and Appcues are static tooltips that break every UI change and depend on DOM tagging your engineers have to maintain. Building an AI-native activation layer in-house is typically a 6-month, $500K+ investment with the maintenance burden on you. Obi is visually aware, ships in days, scales to every signup, and tells you which workflows aren't landing.

#### Is my data secure?

Yes. Obi is SOC 2 Type 2 certified. Screen sharing is user-initiated and end-to-end encrypted. Obi only operates within the logged-in user's permissions and requires confirmation before major actions.

### Final CTA (for Product Teams)

You ship the product. Let Obi make sure it gets used. - Obi gets users to value. You ship the product.: Book a demo and see how Obi activates every new signup. And tells you exactly where your flow is breaking.

## For Founders & Execs - Your best AI strategy starts with adoption.

An AI agent that drives product adoption. It sees the screen, guides users proactively through every step, and answers questions. You get an AI-native experience and immediate ROI without distracting your engineers.
Pricing-page positioning for this audience: Tiered packages for every stage of growth. - Get an AI-native layer your customers actually adopt. Without the 6-month, $500K in-house build, and without distracting your engineers. Obi drops in, drives adoption, and pays back immediately.

### By the numbers

- **80%** Tasks automated (Based on aggregate session data across Cor customers, Q2 2026)
- **90%** Lower cost (Based on aggregate session data across Cor customers, Q2 2026)
- **24/7** Availability (Based on aggregate session data across Cor customers, Q2 2026)

### The problem

You've tried it all, but it's still the same old puzzle.

- **Customers expect more.** Users demand intelligent, context-aware guidance 24/7. If your app falls short, they abandon your interface for ChatGPT and Claude to do the work.
- **Expertise doesn't scale.** You cannot put your best expert on every onboarding call. Your product knowledge is trapped in human heads instead of scaling inside your app.
- **Static tools are a trap.** Help documents, videos, and tooltips break the moment you update your interface. Your team wastes hours fixing them. Customers ignore them completely.

### Meet Obi.

An AI agent that scales your business. It works alongside each customer exactly the way your best employee would. It sees their screen, guides them through every step, and drives product adoption automatically.

### How it works (for Founders & Execs)

Obi works with every customer. Sees the screen. Does the work.

- **Reaches out proactively.** As soon as Obi is assigned to an account, or looped into an email thread, it initiates contact. Every customer gets a personal touchpoint, automatically, without a single CS hire.
- **Understands goals, tailors the plan.** Obi asks discovery questions to understand exactly what each customer is trying to achieve. Then it builds a personalised success plan: no fixed scripts, no one-size-fits-all flows.
- **Sees the screen, guides the user.** Obi watches the live screen and walks customers through your product step-by-step, across multiple tabs and apps. Every account gets your best expert, at scale.

### Know exactly what drives your ROI.

- **Session reports** Every session, a full breakdown of what was covered, where customers hesitated, and what to fix next.
- **Ask Cor** Query your customer data in plain English. Get answers in seconds - no dashboards, no data team.

### From zero to working agent in a day.

- **01. Train** Upload your existing training videos and connect your knowledge base. Obi learns your product instantly. It writes the session scripts for you automatically.
- **02. Review** Review the output in your admin portal. Adjust the tone, add context, and refine the steps. You keep total control over the customer experience.
- **03. Deploy** Share a simple link with your customers to go live today. When you are ready, embed Obi natively using the Lifecycle Agent. No complex engineering is required.
- **04. Optimize** Review session data and customer questions once a week. Spend just one hour refining the steps. Obi gets smarter and more effective every cycle.

### Create native AI experience without the lift.

Embed Obi directly inside your product so customers get an AI-native experience under your brand. No iframes, no redirects, no engineering lift.

- **Native and in-product.** Embed Obi anywhere in your app instantly. There are no clunky iframes and no external redirects. You get a fully integrated AI layer in hours, not months.
- **Absolute control.** Decide exactly who sees Obi and when. Set the rules, target specific user segments, and adjust triggers on the fly. You manage the entire rollout yourself.
- **Own the full lifecycle.** Build directly on top of the Lifecycle Agent. Apply your own custom UI, build new features. It will feel exactly like a native feature your team spent half a million dollars building.

### One agent. Multiple solutions.

Boost the productivity of your entire business without adding a single new hire. Obi slides perfectly into your growth strategy.

- **Scale without adding headcount.** Revenue should grow faster than your support costs. Obi handles complex onboarding and training so your implementation and success teams do not have to. You double your customer base. Your team size stays exactly where it is.
- **Accelerate time to revenue.** Every week a new customer spends in implementation is revenue you have not recognized. Obi guides users through complex setups and multi-app integrations without hand-holding from your team. Customers go live faster. You get paid sooner.
- **Unlock profitable long-tail.** High-touch onboarding makes small accounts uneconomical. Obi changes that. Every SMB customer gets a 1:1 onboarding experience delivered entirely by AI. You capture the segment you have been ignoring, at margins that make sense.
- **Your forward deployed engineer.** AI features only deliver value when customers actually use them. Obi joins every customer where they are, in their environment, on their data, and walks them through your most complex deployments and AI capabilities the moment they need it. No specialist flown out. No implementation backlog. Revenue unlocked the moment a customer goes live.

### Pricing for this audience

80-90% cheaper than the equivalent CSM capacity, and 10× more effective than training videos or in-app guides.

- **Launch - $750/month** Best for early-stage startups guiding a growing base of new customers. Includes: 1,000 credits/month; Voice, chat, and screen-aware agent; Knowledge base integration; Unlimited training; Session reports & recordings; Cor MCP & CLI.
- **Growth (Most Popular) - $1750/month** Best for scaleups managing onboarding and retention as they grow. Includes: Everything in Launch, plus:; 3,000 credits/month; Audiences; Ask Cor (user analytics agent); APIs for customer context and reporting; Cor MCP & CLI.
- **Scale - Custom pricing** Best for companies automating onboarding and lifecycle management across large customer bases. Includes: Everything in Growth, plus:; Custom credits with volume pricing; Hands-on implementation; Custom solution design; Custom integrations; Cor MCP & CLI.

### Comparison - Build it, buy it, or do it the old way.

Compare Obi to building your own AI layer or sticking with the legacy onboarding stack. Columns compared: Cor / Obi · In-house AI build · Product Tours · Videos & LMS. Based on a typical 6-month, $500K+ in-house AI build, plus ongoing maintenance.

- **Personalized to each user** Cor / Obi: Yes · In-house AI build: Yes · Product Tours: No · Videos & LMS: No
- **Works across apps, tabs, and windows** Cor / Obi: Yes · In-house AI build: Yes · Product Tours: No · Videos & LMS: No
- **Scales to thousands at once** Cor / Obi: Yes · In-house AI build: No · Product Tours: Yes · Videos & LMS: Yes
- **Available in every timezone** Cor / Obi: Yes · In-house AI build: No · Product Tours: Yes · Videos & LMS: Yes
- **Speaks multiple languages** Cor / Obi: Yes · In-house AI build: No · Product Tours: No · Videos & LMS: No
- **Proactive and context aware** Cor / Obi: Yes · In-house AI build: Yes · Product Tours: No · Videos & LMS: No

### Frequently asked questions (for Founders & Execs)

#### Why should a founder choose Obi instead of building an AI feature?

Building AI from scratch wastes six months and half a million dollars. Obi gives you a working AI layer instantly. Your non-technical staff manages the rollout for immediate ROI. When you are ready for a deeper integration, your developers use the Lifecycle Agent to build directly on top of our foundation.

#### How does Obi meet modern customer expectations?

Customers no longer tolerate static help documents. They want intelligent and on-demand support. Obi acts as an active participant. It sees their screen, answers questions based on context, and works through the task with the customer in real time.

#### Is my data secure with Obi?

Yes. Obi is SOC 2 Type 2 certified. Sessions are user-initiated and encrypted end-to-end. Privacy Mode redacts sensitive data on the fly and skips session recording entirely. Obi only acts within the logged-in user's permissions and requires human-in-the-loop confirmation before major actions.

#### How long does it take to see a return on investment?

Most companies go live and see results within days. Your team can upload existing content, review the sessions Obi generates, and share a link immediately. No engineering is required to start generating value.

#### How does the Lifecycle Agent work?

The Lifecycle Agent lets you embed Obi natively into your app. You start with a simple link to prove the value fast. When you are ready, your engineers integrate the Lifecycle Agent to create a deeply integrated and white-labeled AI layer.

#### How much does Obi cost?

Plans start at $750 a month and scale with your session volume. There is a 3-month minimum, followed by month-to-month billing. Yearly contracts with rolling usage are available.

### Pricing FAQs tailored for Founders & Execs

#### How long does it take to go live?

Days, not quarters. Implementation covers training Obi on your product, connecting your knowledge base, and configuring your flows. Your non-technical staff handles the rollout. There's no engineering lift to start, and the Lifecycle Agent is there when you're ready to embed Obi natively.

#### How does pricing work?

Plans start at $750/month and scale with your session volume, not your engineering team. All plans include a 3-month minimum commitment, then go month-to-month. Yearly contracts with rolling usage are available. Implementation fees vary by scope, and most teams are live within days.

#### Why buy Obi instead of building our own AI layer?

Building an AI-native onboarding layer in-house is typically a 6-month, $500K+ investment for an AI team - and you still own the maintenance forever. Obi ships in days as a working AI experience, then plugs into your product through the Lifecycle Agent when you want it native and white-labeled. You get an immediate ROI without burning an engineering quarter.

#### Is my data secure?

Yes. Obi is SOC 2 Type 2 certified. Sessions are user-initiated, screen sharing is end-to-end encrypted, and Obi only acts within the logged-in user's permissions.

### Final CTA (for Founders & Execs)

Your product works. Obi gets it adopted. - Your product works. Obi gets it adopted.: Book a demo and see how Obi delivers an AI-native experience and immediate ROI. Without the engineering nightmare of building it yourself.

## Customers

- **QUALIA (Digital Real Estate Closing Platform)** Guides busy real estate professionals through complex implementations across multiple systems, tailored to their individual requirements on demand.
- **GORGIAS (Conversational AI Platform for Ecommerce)** Accelerates onboarding for ecommerce merchants, handling platform and channel connections, support rules, and AI agent training.
- **CANIBUILD (Site Feasibility and Design Software)** Drives adoption and retention for 3,000+ users across 8 timezones, with on-demand onboarding and guidance throughout the lifecycle.
- **SOPHIIE AI (AI Virtual Receptionist)** Manages hundreds of onboarding sessions every month, helping trades businesses train and integrate AI into their workflows.
- **UPTICK (Fire Inspection Software)** Turns fire inspection teams into sticky power users of a complex platform, with on-demand expertise and tailored guidance across multiple geographies and timezones.
- **RECHARGLY (Billing Automation Platform)** Gets accounting practices up and running fast, guiding them through connecting their accounting software, email and payment tools, step by step.
