Quick answer. Product Fruits is a low-cost tool for in-app onboarding: tours, hints, checklists, a knowledge base and an AI assistant. It's priced by monthly active users and aimed at small and mid-sized SaaS teams. Teams move on when they hit plan limits, want more design control, or need deeper analytics. UserGuiding is the nearest no-code swap. Intro.js is a code library with a one-time licence. Appcues is the step up for bigger product teams. Cor (getcor.ai), an AI onboarding agent for B2B software, isn't an in-app guide builder; it runs live setup calls with new customers.
Who uses Product Fruits
Founders, product managers and customer success leads at smaller SaaS companies. They want onboarding flows live in days, without a developer, at a price that fits a small budget. Seats are limited by plan: 3 on Starter, 10 on Pro, 40 on Business.
What Product Fruits costs
The Product Fruits pricing page showed these yearly-billed prices on 4 Nov 2026:
- Starter: $111 a month at 1,500 MAUs. 15 flows, 15 tours, 2 checklists, 1 language.
- Pro: $187 a month. 100 flows and tours, unlimited checklists, 5 languages, a private knowledge base.
- Business: $374 a month. Unlimited flows, 40 languages, voice onboarding, SAML SSO.
- Custom: talk to sales.
The toggle says yearly billing saves 25%, but the page text only shows the yearly prices. It also doesn't say which MAU level the Pro and Business prices assume. Extra AI text conversations are $49 per 100. One more oddity: Business lists 400 free AI text conversations a month in one place and 1,000 in the comparison table.
Why teams look elsewhere
From search summaries of G2 and Capterra:
- Limited customization. It's the top con on a G2 comparison page.
- A learning curve for the advanced parts. Reviewers say some features take time to master.
- Basic analytics. A competitor's blog says it shows clicks but lacks deeper funnels. Treat that as a rival's view.
- Plan caps. Starter's 15 flows and 2 checklists run out fast once several teams build onboarding.
Three alternatives
UserGuiding: the closest no-code match
UserGuiding offers the same kit of tours, checklists, hotspots, a resource center and surveys.
- Price (4 Nov 2026): the UserGuiding pricing page lists Starter from $249 a month ($2,988 a year) and Growth from $499 a month ($5,988 a year), each for up to 2,000 MAUs. Above that, it's a quote.
- Worth knowing: it costs more than Product Fruits at the same size. Switch for features you need, not to save money.
Intro.js: pay once, write code
Intro.js is a JavaScript library for product tours and hints. Your developers build and style each tour in code.
- Price (4 Nov 2026): the Intro.js site lists lifetime commercial licences: Starter $9.99 (1 project), Business $49.99 (5 projects) and Premium $299.99 (unlimited). The free version is AGPLv3 and is not for commercial use.
- Worth knowing: there's no builder, no analytics and no checklists out of the box. Every change goes through a developer.
Appcues: the step up for growing product teams
Appcues adds more experience types, integrations and team features, with a services-backed rollout on bigger plans.
- Price (4 Nov 2026): the Appcues pricing page shows no prices. Start covers up to 3,000 MAUs and 10 published experiences. Vendr shows a median of $15,000 a year.
- Worth knowing: that is many times what Product Fruits costs. It only makes sense if you've outgrown the smaller tools.
Cor, if tours aren't enough
Product Fruits even sells voice onboarding on Business. But some setups need more than a guide inside the app. A customer may need to import data, connect other systems or make choices that depend on how their team works.
For those, Obi, Cor's AI agent, works directly with every new customer. It plans the setup with them and meets them on a live call. There it sees their screen, talks them through each step and does steps for them when permitted. It follows up later without a prompt. Obi speaks 60+ languages and answers from your English help docs, so you don't need to translate them.
- Price: Launch $750 a month, Growth $1,750 a month, Scale custom. A platform fee plus credits, unlimited seats. (getcor.ai)
- Not a fit if: your product is simple and a checklist already gets users going. At Product Fruits' prices, Cor is a much bigger spend, and it doesn't build tooltips or tours.
A quick way to decide
- You hit Starter caps: price Product Fruits Pro first. It may be cheaper than moving.
- You want a different no-code builder: UserGuiding.
- You have developers and want a tiny bill: Intro.js.
- Your product team is growing fast: Appcues.
- Customers drop off during a complex setup: Cor.
FAQ
How much does Product Fruits cost?
From $111 a month billed yearly for Starter at 1,500 MAUs. Pro is $187 and Business $374 a month billed yearly.
What's cheaper than Product Fruits?
Intro.js, with a one-time licence from $9.99, if you're happy to build tours in code.
Does Product Fruits have AI?
Yes. Plans include a set number of AI text conversations each month, and Business adds voice conversations.
How we checked: we read each vendor's pricing page on 4 Nov 2026 with a plain fetch. Review points are from search summaries, linked above.