Obi for Product Teams - AI Agent for Activation & Adoption | Cor

You ship product.Obi makes sure it's used.

Obi gets users to value, fast. It sees their screen, guides them, answers questions, and completes tasks. Then it reports back so you know exactly where your activation flow is breaking.

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GETS THE JOB DONE
2x

Activation rate

3.6x

More engagement

0x

Manual effort

Based on aggregate session data across Cor customers, Q2 2026

THE PROBLEM

You've tried it all,
but it's still the same
old puzzle.

Users get stuck.

They sign up, hit a complex workflow, and drop off. You can see it in the funnel but you can't put someone next to every user to walk them through it.

Tours and docs don't help.

They take engineering to build, break every time the UI changes, and users skip them anyway. More maintenance than impact.

Your insights are limited to clicks.

You know where users drop off. You don't know why. No context, no questions asked, no visibility into what they were actually trying to do.

SOLUTION

Meet Obi.

An AI agent that works with your users one-to-one. It sees their screen, guides them, executes tasks, and answers questions. Then it reports back so you know exactly what is working and what is not.

Obi dashboard
HOW OBI WORKS

Obi works with every user. Sees the screen. Does the work.

Obi AI proactively emails a customer to arrange a session

Reaches out proactively.

Obi initiates contact after being assigned to a user or looped into a conversation — no trigger required from your team. Activation starts before the customer even asks for help.

Obi live-call panel alongside the dashboard

Understands goals, tailors the plan.

Obi asks targeted discovery questions to understand each user's goals, permissions, and workflow. It builds a personalised plan and guides them through it, adapting as they progress.

Ask Cor — Obi understands goals and answers questions

Sees the screen, guides the user.

Obi watches the user's live screen and walks them through your product step-by-step across multiple apps. Real-time screen context means guidance is always accurate, never generic.

INSIGHTS

Product intelligence from every user session.

Session reports

Every session, a detailed report of what was covered, where users got stuck, and which steps they skipped.

Ask Cor

Ask anything about your data. Completion rates, drop-off points, feature adoption - answers in seconds. All of this lives in Cor Admin, alongside session recordings, friction reports, and every question Obi has ever been asked.

GETTING STARTED

From zero to working agent in a day.

01

Train

Upload your training videos and connect your knowledge base. Obi learns your product and generates its knowledge automatically.

02

Review

Check the output in the admin portal. Adjust the tone, add context, and refine the steps.

03

Deploy

Share a link. That's it. No engineering needed to get started. Lifecycle Agent available for native integration.

04

Optimize

Review session data and user questions in the admin portal. Obi gets better every cycle.

USE CASES

One agent. Multiple solutions.

Embed Obi directly into your interface via the Lifecycle Agent and it appears exactly when users need it most. No generic tooltips. No guesswork. Obi sees the screen, reads the context, and guides users to value the moment they are ready for it.

  • Users reach value faster
  • Higher activation rates
  • Less drop-off at setup

Users do not follow a linear path. Obi watches how each user moves through your product and infers the right next step from what it sees on screen. No rigid decision trees. No forced flows. Every user gets an introduction that matches how they actually work.

  • Every user finds their path
  • No users left behind
  • Faster time to first value

Obi does not point at menus. It executes. Clicks, form fields, completed workflows on the user's behalf. Your product stops being a passive tool and starts doing the work with the user. No months of engineering. No internal AI team required.

  • Work gets done, not just explained
  • Live in an afternoon
  • Engineers stay on core product

Most of your best features go undiscovered. Obi turns your knowledge base into an AI product expert that lives inside your product. When a user asks a question, it answers with full visual context and walks them directly into the feature they did not know they needed.

  • Features used, not just shipped
  • Instant answers, in context
  • Higher retention
CASE STUDIES
GORGIAS logo

Conversational AI Platform for Ecommerce

Accelerates onboarding for ecommerce merchants, handling platform and channel connections, support rules, and AI agent training.
FAQ

Frequently asked questions.

In-app guides (like Pendo or Appcues) are static tooltips that break every time your UI changes. Chatbots can answer text questions, but they can't see the screen. Obi combines real-time visual awareness with the ability to actually execute tasks for the user.

Yes. Obi is SOC 2 Type 2 certified. Screen sharing is always user-initiated and encrypted end-to-end. Privacy Mode redacts sensitive data on the fly and skips session recording entirely. Obi operates within the logged-in user's permissions and requires human-in-the-loop confirmation before major actions.

Days, not quarters. Upload your existing videos, review the output in the admin portal, and share a link with your next cohort. You need zero engineers for this. If you want to embed Obi natively inside your app, the Lifecycle Agent takes slightly longer but requires just a few lines of code.

Plans start at $750/month and scale based on your session volume. There is a 3-month minimum, followed by month-to-month billing. Yearly contracts with rolling usage are available.

No. This is where Obi drastically differs from traditional product tour software. Because Obi is visually aware, there is zero DOM tagging required. When you ship a UI update, you simply upload a new screen recording. Growth and Product teams manage Obi entirely on their own. Your engineers stay focused on building your core product.

You ship the product. Let Obi make sure it gets used.

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