Your product.
An expert inside it.
Obi is inside your product for every first login, every new feature, and every moment a customer gets stuck. One agent, the whole lifecycle.
Customers need help long after signup. Obi delivers it.
Most products optimize for a single moment - the first login. Embedded Obi shows up across the full customer relationship, so onboarding completion, feature adoption, support load, and expansion revenue all compound from one piece of infrastructure.
Onboarding
When a new user lands, Obi greets them by name, walks them through the workflow that matters most for their account, and gets them to first value in a single session - not three weeks of self-service trial and error.
Feature adoption
When you ship a new feature, Obi explains it in context the moment a relevant customer lands on the right screen. No more product launches that nobody discovers, no more email blasts that nobody opens.
Support and unblocking
When a user stalls inside a workflow, Obi sees the screen, understands the intent, and either guides them through it or escalates cleanly to your human team - before frustration turns into churn.
Upgrades and power use
When a customer is ready for the next plan, the next module, or a power-user workflow, Obi is the one having that conversation - inside the product, in the moment, with full context on how they actually use you.
One developer.
One afternoon.
Done.
Your engineer adds the Cor script tag, passes the user variables you already have, and ships. That is the entire engineering surface area - there is no second sprint.
From here, your product and growth team takes over. Set the audiences, triggers, brand styling, and guardrails that govern each lifecycle stage above. No further code, no deploys, no engineering tickets.
Obi appears inside your product. When you want a new entry point, a new audience, a refreshed prompt, or a brand-new lifecycle stage, your team ships it instantly from the portal. Your engineers stay focused on your core roadmap.
Your team runs this. Not your engineers.
Decide exactly who sees Obi at each lifecycle stage. Segment by plan, signup date, feature usage, geography, or any custom attribute your product already tracks.
Pick the exact entry points for each stage - which screens, which buttons, which moments of user hesitation pull Obi into the conversation. Test and change them instantly without ever touching the codebase.
Name the agent, choose its voice and avatar, set its tone and linguistic guardrails - all from Admin Hub. To your customer it looks and sounds like a native part of your product, not a third-party tool bolted on.
Three options. One obvious choice.
You build the agent. You own everything that breaks.
An AI agent that reads a live screen, holds a conversation, and executes tasks is its own product. You need a dedicated AI engineering pod, frontier-model upkeep, and a roadmap that keeps pace with the models and your shipping product. Six months in, you are maintaining a second product instead of building your first.
You bolt on someone else's agent. It stops at the surface.
A generic chatbot ships in a day, but it lives outside your product. It cannot read your UI, cannot drive workflows, and cannot go deep into the features your customers came for. The look and feel, the roadmap, the infrastructure - none of it is really yours.
You ship Obi inside your product. Your team owns it.
Embed the Lifecycle Agent and Obi runs natively inside your product, on your brand, under your team's control through Admin Hub. We handle the model upkeep, the agent infrastructure, and the frontier evolution - your engineers stay on your roadmap.
Frequently asked
questions.
See Obi live
inside your product.
Book a demo and we will walk you through Obi running across a real onboarding, feature adoption, and support flow - and exactly what your team controls in Admin Hub.