Lifecycle Agent for Product Adoption | Obi by Cor
LIFECYCLE AGENT

Keep Obi
with customers
after onboarding.

Embed Obi inside your product so customers can get contextual help with new workflows, features and blockers whenever they need it.

HubSpotGorgiasQualiaCerbyUptickCanibuild
USE CASES

Four jobs. One embedded agent.

Obi stays with customers after onboarding ends, showing up across the moments that actually determine whether they succeed with your product.

01
Onboarding

Help new users finish setup.

When a new user lands, Obi walks them through the workflow that matters most for their account and gets them to first value in a single session - not three weeks of self-service trial and error.

02
Adoption

Help existing customers learn important workflows.

When customers have been active for weeks but still haven't discovered key workflows, Obi surfaces them in context - at the right screen, for the right user segment, without interrupting everyone.

03
New features

Introduce relevant capabilities in context.

When you ship something new, Obi explains it the moment a relevant customer lands on the right screen. No more launches that nobody discovers. No more email blasts that nobody opens.

04
Unblocking

Step in when a user gets stuck and escalate when a human is needed.

When a user stalls inside a workflow, Obi sees the screen, understands the intent, and either guides them through it or escalates cleanly to your human team - before frustration turns into churn.

INTEGRATION

A lightweight integration your product team won't have to own.

Your engineer adds the Cor script tag, passes the user variables you already have, and ships. After that, everything lives in Admin Hub - no further engineering required.

Your product and growth team takes over from here. Set the audiences, triggers, brand styling, and guardrails that govern each use case. No code, no deploys, no engineering tickets.

Obi appears inside your product. When you want a new entry point, a new audience, a refreshed prompt, or a new use case, your team ships it instantly from Admin Hub. Your engineers stay focused on your core roadmap.

CONTROL PANEL

Your team runs this. Not your engineers.

Decide exactly who sees Obi at each lifecycle stage. Segment by plan, signup date, feature usage, geography, or any custom attribute your product already tracks.

Pick the exact entry points for each stage - which screens, which buttons, which moments of user hesitation pull Obi into the conversation. Test and change them instantly without ever touching the codebase.

Name the agent, choose its voice and avatar, set its tone and linguistic guardrails - all from Admin Hub. To your customer it looks and sounds like a native part of your product, not a third-party tool bolted on.

RESPONSIBILITIES

Your team controls the experience. We maintain the agent infrastructure.

You control
  • Audience
  • Timing
  • Workflows
  • Knowledge
  • Branding
  • Guardrails
Cor handles
  • Screen awareness
  • Voice infrastructure
  • Models
  • Agent orchestration
  • Reliability
FAQ

Frequently asked
questions.

See Obi live
inside your product.

Book a demo and we will walk you through Obi running across a real onboarding, feature adoption, and support flow - and exactly what your team controls in Admin Hub.