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How Much Does Appcues Cost? Full Pricing Breakdown (2026)
Quick answer
Appcues prices by monthly active users, installations and published experiences, and every plan gets the full feature set plus implementation help. Start (up to 3,000 MAUs), Grow (from 3,000 MAUs) and Enterprise are quote-only. The one published price is the Spark plan for teams of 25 or fewer: $3,600 a year for up to 1,000 MAUs plus a $250 setup fee. There is a 14-day free trial with no credit card, extended by another 14 days once you install the SDK.
Appcues pricing at a glance
| Plan | Official price | MAUs | Published experiences | Reporting history |
|---|---|---|---|---|
| Spark | $3,600/year plus $250 one-time implementation fee | Up to 1,000 | Confirm with Appcues | Confirm with Appcues |
| Start | Quote-only | Up to 3,000 | 10 | 12 months |
| Grow | Quote-only | Starting at 3,000; no cap shown | 25 | 24 months |
| Enterprise | Custom quote | Custom | 100 | 36 months |
Sources: Appcues pricing and the official Spark plan. Spark is for teams of 25 or fewer. Appcues' plans and pricing FAQ directs apps with 50,000+ MAUs to Enterprise; that is not a published Grow cap.
How Appcues pricing works
Appcues prices by monthly active users, number of installations and published experiences. A MAU is a user who signs in during a given month, whether or not they see an Appcues experience.
The official pricing documentation mentions monthly or annual billing. Spark's published offer is annual; confirm the available billing terms for your quote.
Appcues states that every plan includes every experience type, feature, and integration. Appcues AI, resource center and NPS are not Grow-only features. Every customer gets implementation services, onboarding support and a dedicated experience manager.
Appcues plans in detail
Spark plan - Published price: $3,600/year plus a $250 one-time implementation fee. For teams of 25 or fewer and up to 1,000 MAUs.
Start plan - Quote-only. Up to 3,000 MAUs, 10 published experiences and 12 months of reporting history.
Grow plan - Quote-only. Starting at 3,000 MAUs, 25 published experiences and 24 months of reporting history. The pricing page does not show a maximum MAU count.
Enterprise plan - Custom quote and MAU volume, 100 published experiences and 36 months of reporting history.
The official comparison gives every plan the full feature set and integrations. Plan selection is not a choice between basic flows and access to AI, resource center or NPS.
Add-ons and additional costs
- Spark implementation: The official Spark offer includes a $250 one-time implementation fee.
- Usage and deployment scope: MAUs, installations and published experiences drive pricing. Confirm the allocation and how changes affect your quote.
- Included help: Every customer gets implementation services, onboarding support and a dedicated experience manager, according to Appcues.
- Billing terms: The pricing FAQ mentions monthly or annual billing. Check your agreement rather than assuming annual billing is mandatory for every plan.
Example: what a typical deployment costs
A team of 25 or fewer with up to 1,000 MAUs can use the official Spark pricing:
| Component | Cost |
|---|---|
| Spark annual subscription | $3,600 |
| One-time implementation fee | $250 |
| Year 1 total | $3,850 |
| Following years, at the same subscription price | $3,600/year |
The Year 1 calculation is $3,600 + $250 = $3,850. This example uses the published Spark offer, not a third-party estimate.
Free trial and free plan
Appcues offers a 14-day free trial with no credit card required, extended by another 14 days after installing the SDK, for 28 days total. The trial starts with a sales call. See Appcues' getting-started questions and pricing page.
There is no free plan. Spark is a paid plan, not a free startup program.
Frequently asked questions
Start, Grow and Enterprise require a quote. The official Spark plan publishes $3,600/year for up to 1,000 MAUs and teams of 25 or fewer, plus a $250 one-time implementation fee.
Spark costs $3,600/year, or $3,850 in Year 1 including its $250 implementation fee. Other current plans are quote-only. Vendr reports a median of $15,000/year across 135 purchases and a range of $6,213-$44,200; these are third-party benchmarks.
A MAU is a user who signs in during a given month, whether or not they see Appcues content. Pricing also depends on installations and published experiences.
Spark has a published $250 one-time implementation fee. Every customer gets implementation services, onboarding support and a dedicated experience manager. Confirm the commercial terms for other plans with Appcues.
For teams of 25 or fewer, Spark costs $3,600/year for up to 1,000 MAUs plus a $250 one-time implementation fee, according to the official offer.
Yes. The trial starts with a sales call and lasts 14 days, with another 14 days after SDK installation for 28 days total. No credit card is required, and there is no free plan.
No. Appcues says every plan includes every experience type, feature and integration.
Sources
Pricing information was last verified 2026-09-27. Prices change frequently. Always confirm directly with Appcues before making a purchasing decision. This page is published by Cor and reflects independent research; it is not affiliated with Appcues.
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