How Much Does Appcues Cost? Full Pricing Breakdown (2026)

Appcues uses MAU-based pricing, meaning your cost is driven by the number of monthly active users in your product, not by the number of seats or admins on your team. Appcues counts a MAU as any unique user who signs into your application within a rolling 30-day window -- whether or not that user actually sees an Appcues flow, tooltip, or survey. If the Appcues SDK is installed on widely visited pages, this counting method can include more users than expected.

Each plan covers a range of MAUs, and within a plan the price increases as you move up MAU tiers. For example, the Start plan covers up to 3,000 MAUs and the Grow plan covers up to 50,000 MAUs, but the monthly price at 5,000 MAUs is higher than at 2,500 MAUs.

Key points about the billing model:

• Annual billing is required. Appcues does not offer month-to-month billing; plans are committed annually.
• Pricing scales with MAUs and installations. Both your active-user volume and the number of products/apps you install Appcues on affect the price.
• Mobile is priced separately. Native mobile (iOS/Android) deployments are quoted separately from web and require a custom quote.

Start plan -- From ~$250-$300/month, billed annually (estimate) The entry tier, designed for smaller teams getting started with in-app onboarding. Covers up to 3,000 MAUs and includes 10 published experiences, core flows and checklists, event tracking, audience segments, 12 months of reporting history, a free email trial (up to ~1,000 emails), onboarding, and a dedicated customer success manager (CSM).

Grow plan -- From ~$750-$880/month, billed annually (estimate) For scaling teams that need the full feature set. Covers up to 50,000 MAUs and includes 25 published experiences, all experience types and integrations, Appcues AI, resource center, NPS surveys, persistent icons/buttons, a larger free email allowance (up to ~5,000 emails), 24 months of reporting history, implementation services, onboarding, and a dedicated CSM. Price increases per MAU tier as your user count grows toward the 50,000 cap.

Enterprise plan -- Custom pricing, commonly estimated at ~$30,000+/year For large organizations with custom MAU volumes and stricter requirements. Includes 100 published experiences, custom email volume, 36+ months of reporting history, multi-product installation, priority success and services support, advanced security/compliance and SLAs, a dedicated CSM, implementation services, and localization support. Third-party estimates for mid-sized Enterprise deployments (roughly 25,000-50,000 MAUs) commonly fall in the $30,000-$50,000/year range, with larger implementations reported to exceed $100,000/year.

As of 2026, Appcues states that every plan includes the full platform with all experience types and integrations. The main differences between plans are MAU volume, published-experience counts, reporting history, and support level.

• MAU overages / tier upgrades: Appcues keeps your experiences running if you exceed your MAU limit, but exceeding your tier triggers a move to a higher MAU tier and prorated charges. Budget for growth in active users.
• Mobile apps: Native mobile deployments are priced separately from web. Each additional app (web or mobile) is quoted separately.
• Implementation services: Included on the Grow and Enterprise plans. Complex setups may require additional consulting (details not publicly disclosed).
• Raw data export: Exporting raw data to Amazon S3 or Google Cloud Storage is generally an Enterprise feature or add-on.
• Annual billing: Required on all plans; monthly billing is not offered.
• Email volume: Each plan includes a free email allowance; higher volumes on Enterprise are custom.

Exact add-on prices are not published by Appcues. Confirm specifics during a sales conversation.

The following is an estimate based on third-party data, not an official quote. Consider a SaaS company with 5,000 MAUs wanting the full feature set (Appcues AI, resource center, NPS), which puts it on the Grow plan: - Grow plan base (entry MAU tier): reportedly ~$750-$880/month - 5,000 MAUs sits above the base tier, raising the monthly rate. Some third-party trackers cite figures closer to ~$399/month for 5,000 MAUs on the entry (Start/Essentials) tier, but the Grow feature set carries a higher base. - Estimated annual total on Grow at ~5,000 MAUs: roughly $12,000-$24,000/year, depending on the exact MAU tier and negotiated rate. A team that only needs basic flows could stay on the Start plan (up to 3,000 MAUs) for an estimated ~$3,000-$5,000/year. Actual pricing varies by MAU tier, contract length, and negotiation.

Appcues offers a 14-day free trial with full features (unlimited flows shown during the trial) and no credit card required. The trial can reportedly be extended by roughly two weeks by installing the SDK. Appcues also runs a Spark program for startups and small teams (under 25 people). Appcues does not offer a permanent free plan.