How Much Does Chameleon Cost? Full Pricing Breakdown (2026)

Chameleon prices on Monthly Tracked Users (MTUs), not Monthly Active Users (MAUs). An MTU is any user in your connected data who could potentially log in during a billing period, not only users who actually engaged. Chameleon counts the maximum number of MTUs in each billing period and charges based on that volume, so your bill scales with the size of your tracked-user base rather than strictly with active usage. This distinction is the most common source of billing surprises, because the MTU count can be larger than the active-user count you might expect.

Pricing is determined by three factors: your MTU volume, the plan tier (feature access), and contract length. Plans are sold as bundles rather than per individual product, so the core experience types, Tours, Tooltips, Microsurveys, and Launchers (resource centers), plus HelpBar in-app search, are included within tiers rather than billed separately. Higher tiers unlock unlimited volumes of these experiences along with analytics, A/B testing, and governance features.

Startup plan

• From ~$279/month for up to ~2,000 MTUs (billed annually, ~$3,348/year). Monthly billing is available at a premium (example tier ~$333/month, ~$4k/year). Prices scale upward as MTUs increase.
• Includes: unlimited Tours and Tooltips, 5 Microsurveys, 1 Launcher (resource center), HelpBar in-app search, AI Interactive Demos, audience segments and experience scheduling, themes and Custom CSS, Copilot (AI building agent), experience analytics, 6 team seats, and email support.

Growth plan

• Custom, MTU-based pricing. A monthly entry point is reported around $999/month (est.) for smaller volumes. Third-party estimates put typical annual cost at roughly $12,000-$20,000/year for 5,000-10,000 MTUs, scaling to roughly $20,000-$40,000/year for 10,000-25,000 MTUs (est.).
• Includes: everything in Startup, plus unlimited live experiences (Tours, Tooltips, Surveys, Launchers), A/B testing, Goals and Alerts, AI Interactive Demos with voice commentary and campaign kits, localization (10 languages), all integrations including Salesforce and HubSpot CRM, Ranger governance agent, leaderboards and advanced analytics, 15 team seats (expandable in bundles of 5), 4 environments, and customer success support. SAML SSO is available as an add-on.

Enterprise plan

• Custom pricing (contact sales). Third-party marketplace data (Vendr) reports a median of about $23,938/year across recorded purchases, with individual deals ranging from roughly $14,250 to $80,750/year (est.); deals at 50,000+ MTUs trend higher.
• Includes: everything in Growth, plus unlimited seats, roles and permissions, account-switching, custom user limits, and dedicated support.

• MTU overages: If you exceed your plan's MTU limit, overages are billed and added to your next invoice.
• SAML SSO: Single sign-on (SAML 2.0) is offered as an add-on on the Growth plan rather than included by default.
• Additional seats: Growth includes 15 seats, expandable in bundles of 5 (up to 25 in standard bundles); Enterprise includes unlimited seats.
• Annual vs. monthly billing: Annual contracts are standard. Monthly billing is available on Startup but carries a premium. Multi-year commitments are reported to unlock roughly 10-20% discounts versus annual terms (est.).
• Integrations: On Growth, all integrations (including Salesforce and HubSpot CRM) are included; they are no longer billed as separate paid add-ons.

Consider a SaaS product with about 5,000 monthly active users. Because Chameleon bills on MTUs (tracked users who could log in), the tracked-user count is often higher than the active count, so 5,000 MAUs may correspond to roughly 10,000-15,000 MTUs depending on your database. - At ~2,000 MTUs, the Startup plan (~$3,348/year and up) may fit, but 5,000 active users typically exceed the Startup MTU band. - For a deployment in the 5,000-10,000 MTU range, the Growth plan is the usual fit, with third-party estimates of roughly $12,000-$24,000/year (est.). - As a reality check, Vendr's reported median across Chameleon purchases is about $23,938/year. Estimated total: roughly $12,000-$24,000/year for a 5,000-active-user deployment, depending on total tracked-user count and contract terms.

Chameleon offers a 30-day free trial. There is no permanent free or free-forever plan. After the trial, continued use requires a paid plan (Startup, Growth, or Enterprise).