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How Much Does Pendo Cost? Full Pricing Breakdown (2026)
Quick answer
Pendo does not publish prices for its paid plans (Base, Core and Ultimate). All three are custom quotes based on monthly active users (MAUs) plus the features you choose. There is a free plan for up to 500 MAUs, and a 30-day trial of the full platform that you start through sales. Vendr, a third-party buying platform, reports a median contract of $48,500 a year (Feb 2026 data).
Pendo pricing at a glance
| Plan | Official price | Pricing basis |
|---|---|---|
| Free | $0 | Up to 500 MAUs |
| Base | Custom quote | MAUs plus chosen features |
| Core | Custom quote | MAUs plus chosen features |
| Ultimate | Custom quote | MAUs plus chosen features; marked Most Popular |
Source: Pendo's official pricing page. The third-party contract bands below are not official prices for these tiers.
How Pendo pricing works
Pendo prices by monthly active users (MAUs) plus the features you choose. The per-MAU cost falls with volume, and the number of apps does not affect the price. Pendo lists 85+ integrations.
Base, Core and Ultimate all require custom quotes. The free plan supports up to 500 MAUs. Above that limit, you cannot create new guides, NPS surveys or segments.
Third-party contract benchmarks
Vendr, a third-party buying platform, reports a $48,500/year median across 585 purchases, with a range of $18,500-$151,135 in its Feb 2026 data.
Vendr describes annual billing, 12% average savings, 15-30% savings with multi-year deals, and 5-10% renewal increases. These are third-party observations, not official Pendo billing or discount guarantees.
Pendo plans in detail
The official paid plans are Base, Core and Ultimate, all custom-priced. Pendo marks Ultimate as Most Popular. Confirm chosen features in your sales quote rather than treating third-party bands as published package prices.
Vendr uses different tier names. Its mapping to Base, Core and Ultimate is approximate:
| Vendr tier label | Approximate official-tier comparison | Vendr annual estimate | | --- | --- | --- | | Starter | Base | $7,000-$15,000 | | Growth | Core | $20,000-$60,000 | | Portfolio | Ultimate | $75,000-$200,000+ |
Source: Vendr's Pendo marketplace data. These estimated tier bands are separate from Vendr's observed overall purchase range and are not Pendo list prices or guaranteed feature mappings.
Add-ons and additional costs
- Chosen features: Features are part of Pendo's official pricing basis, along with MAUs. Request a quote for your required combination.
- Implementation: Vendr reports $5,000-$25,000+ for implementation. This is a third-party estimate.
- MAU overages: Pendo officially says going over your limit "won't disrupt" service and a representative will contact you. Do not assume a penalty multiplier. The free plan's restriction on creating new guides, NPS surveys and segments above 500 MAUs still applies.
- Integrations and apps: Pendo lists 85+ integrations, and the number of apps does not affect price. Confirm your required integrations in the quote.
Example: what a typical deployment costs
This is a third-party worked estimate based on Vendr, using its Growth band as an approximate Core-tier comparison. It is not an official Pendo quote or a price tied to a specified MAU count.
| Component | Third-party estimate |
|---|---|
| Approximate Core-tier annual band (Vendr Growth) | $20,000-$60,000 |
| One-time implementation used in this example | $5,000-$25,000 |
| Year 1 total | $25,000-$85,000 |
| Year 2 recurring cost with 5-10% uplift | $21,000-$66,000 |
Year 1 adds the low and high implementation assumptions to the corresponding subscription endpoints. Year 2 applies 5% to $20,000 and 10% to $60,000, without repeating implementation. Vendr's wider implementation estimate is $5,000-$25,000+, so actual Year 1 costs can exceed this example.
Free trial and free plan
Yes. Pendo offers a free plan for up to 500 MAUs. Above 500 MAUs, you cannot create new guides, NPS surveys or segments.
There is also a 30-day full-platform trial, started via sales. See Pendo's pricing page to contact the team.
Frequently asked questions
No paid-plan prices are published. Base, Core and Ultimate require custom quotes based on MAUs plus chosen features. The free plan supports up to 500 MAUs.
Pendo prices by monthly active users plus chosen features. Per-MAU cost falls with volume, and the number of apps does not affect price.
Base is the entry paid tier, but its price is custom. Vendr estimates $7,000-$15,000/year for a tier it calls Starter; mapping that label to Base is approximate, not an official price.
Vendr reports a $48,500 annual median across 585 purchases, with a range of $18,500-$151,135 in its Feb 2026 data. These are third-party contract benchmarks.
Vendr describes annual billing and multi-year deals, with renewal increases of 5-10%. These are third-party observations; confirm your billing and renewal terms with Pendo.
Confirm MAUs, chosen features and implementation. Vendr estimates implementation at $5,000-$25,000+. Pendo says exceeding the MAU limit will not disrupt service and a representative will contact you.
Vendr reports 12% average savings and 15-30% savings with multi-year deals. These are third-party benchmarks, not guaranteed Pendo discounts.
Sources
Pricing information was last verified 2026-09-27. Prices change frequently. Always confirm directly with Pendo before making a purchasing decision. This page is published by Cor and reflects independent research; it is not affiliated with Pendo.
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