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How Much Does Pendo Cost? Full Pricing Breakdown (2026)
Quick answer
Pendo does not publish list prices for its paid plans. Pricing is based on Monthly Active Users (MAUs) and feature-tier bundles, sold through annual contracts that require a sales conversation. Paid plans are widely reported to start around $7,000–$15,000/year, with a median annual contract of roughly $48,500 according to Vendr marketplace data. Pendo also offers a free plan for up to 500 MAUs and a 30-day free trial of the full platform.
Pendo pricing at a glance
| Plan | Price | MAU limit | Best for |
|---|---|---|---|
| Free | $0 | Up to 500 MAUs | Small teams testing analytics and basic guides |
| Base | ~$7,000–$15,000/yr (est.) | Up to ~2,000 MAUs (est.) | Core analytics and in-app guides |
| Core | ~$20,000–$60,000/yr (est.) | Scales with MAUs | Adds session replay to analytics + guides |
| Ultimate | ~$75,000–$200,000+/yr (est.) | Higher MAU tiers | Full module suite (replay, sentiment surveys, orchestration, data sync) |
Paid-plan figures are third-party estimates (Vendr, buyer reports); Pendo does not publish them. Plan names and inclusions can vary by deal.
How Pendo pricing works
Pendo prices on a Monthly Active User (MAU) basis combined with feature-tier bundles rather than per-seat. An MAU is a unique end user who interacts with your application in a given month. The per-MAU rate generally decreases as committed volume increases.
There is a permanent free tier for up to 500 MAUs. Above that, Pendo sells three quote-based paid tiers (commonly Base, Core, and Ultimate). List prices are not published, so paid plans require contacting Pendo's sales team. Contracts are billed annually, and multi-year commitments are often used to lock in pricing. Buyers report negotiated discounts of roughly 12–30% off initial quotes, and annual renewal "uplifts" of about 5–10% (occasionally up to 20%).
Pendo plans in detail
Free — $0 for up to 500 MAUs, with no credit card required. Includes Product Analytics, in-app Guides, Pendo-branded NPS surveys, Pendo-branded roadmaps, and unlimited web and mobile app keys. Once the 500-MAU limit is exceeded, creating new guides, surveys, or segments is blocked.
Base — Custom-priced; reportedly starts around $7,000–$15,000/year for up to roughly 2,000 MAUs (estimate). Includes Product Analytics and in-app Guides. Session Replay and sentiment surveys are higher-tier or paid add-ons at this level.
Core — Custom-priced; reportedly $20,000–$60,000/year depending on MAU volume (estimate). Adds Session Replay on top of Analytics and Guides.
Ultimate — Custom-priced; reportedly $75,000–$200,000+/year at higher MAU tiers (estimate). Marked "Most Popular" by Pendo and includes the full module set: Session Replay, sentiment surveys (NPS, PMF, CSAT), Orchestrate, Listen, and Data Sync. Often involves multi-year commitments.
Pendo may adjust tier names and feature packaging over time; confirm current inclusions directly with Pendo.
Add-ons and additional costs
Several capabilities sit outside the base plan price and can add materially to a contract:
- Modules: Product Analytics and Guides are included in most paid tiers. Session Replay typically requires Core or higher. Sentiment surveys / NPS beyond the Pendo-branded free version, and Pendo Listen (feedback/feature-request management), are higher-tier or paid add-ons. Listen is reported to sometimes add around 30% of contract ARR.
- Integrations: Pendo supports 85+ native integrations, but Base and Core tiers can cap the number of connectors. Additional integrations (for example, two-way Salesforce sync) may cost extra, with per-integration fees reported at roughly $3,000–$5,000.
- Implementation services: Optional onboarding and consulting packages are reported at around $10,000–$25,000 as a one-time cost.
- MAU overages: Exceeding committed MAUs can be billed at up to roughly 2x the standard per-MAU rate, per buyer reports.
Example: what a typical deployment costs
A worked estimate for a mid-market deployment at ~5,000 MAUs on the Core tier:
| Component | Estimated cost |
|---|---|
| Base Core plan (5,000 MAUs) | $35,000–$48,000/yr |
| Sentiment surveys / Listen add-on (if not included) | +$5,000–$8,000/yr |
| Additional integration | +$3,000–$5,000/yr |
| Implementation services (one-time) | +$10,000–$25,000 |
| Year 1 total estimate | ~$53,000–$86,000 |
| Year 2+ (recurring, with 5–10% uplift) | ~$45,000–$67,000/yr |
These are third-party estimates based on Vendr community data and buyer reports; actual quotes vary by MAU volume, modules, and negotiation.
Free trial and free plan
Yes to both. Pendo has a permanent free plan for up to 500 MAUs that includes Product Analytics, in-app Guides, and Pendo-branded NPS, with no credit card required. Separately, Pendo offers a 30-day free trial with full platform access so teams can evaluate paid features before committing.
Frequently asked questions
No. Pendo publishes only the free plan publicly. Base, Core, and Ultimate are quote-based and require contacting sales.
Pendo charges by Monthly Active Users (unique users active in a month) plus feature-tier bundles, not per seat. The per-MAU rate typically decreases at higher volumes.
The Base plan is the entry paid tier, reportedly starting around $7,000–$15,000/year for up to roughly 2,000 MAUs (estimate). Pendo does not confirm this publicly.
Vendr marketplace data reports a median annual contract of roughly $48,500, with most contracts ranging from about $15,000 to $142,000+ depending on MAUs, modules, and company size.
Yes. Paid plans are billed annually, and multi-year commitments are common, often used to lock in pricing. Renewal increases of about 5–10% (sometimes up to 20%) are reported.
Session Replay (Core+), sentiment surveys beyond the free Pendo-branded NPS, Pendo Listen (feedback), additional integrations, and implementation services can all add to the base price.
Buyers report negotiated savings of roughly 12–30% off initial quotes, particularly with multi-year terms or higher MAU commitments.
Sources
Pricing information was last verified June 2026. Prices change frequently. Always confirm directly with Pendo before making a purchasing decision. This page is published by Cor and reflects independent research; it is not affiliated with Pendo.
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