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How Much Does Userflow Cost? Full Pricing Breakdown (2026)
Quick answer
Userflow publishes its prices. New customers now choose between two products. Adoption Studio costs $400 a month billed annually ($500 monthly) and covers 1,000 monthly active users, with more users priced per 1,000. Adoption Agent costs $80 a month billed annually ($100 monthly) for 500 AI credits. Both come with unlimited seats and a 14-day free trial with no credit card.
Userflow pricing at a glance
| Product | Billed annually | Billed monthly | Included usage |
|---|---|---|---|
| Adoption Studio | $400/month | $500/month | 1,000 MAUs |
| Adoption Agent | $80/month | $100/month | 500 AI credits/month; no MAU charge |
Annual billing saves 20%. Both products include unlimited seats. There is no free plan.
Userflow was acquired by Beamer in February 2024. Pricing changed in mid-2026: Adoption Studio and Adoption Agent are the products for new customers. Startup and Pro are legacy plans for existing customers only.
How Userflow pricing works
Adoption Studio is MAU-based. A monthly active user is someone who visits the app where Userflow is installed within a rolling 30-day window. The base subscription covers 1,000 MAUs, with additional usage priced per 1,000.
The live official pricing page lists these additional-MAU rates:
| MAU band | Monthly list rate per additional 1,000 MAUs | | --- | --- | | Up to 1,000 | Included | | 1,001-10,000 | $30 | | 10,001-25,000 | $25 | | 25,001-100,000 | $20 | | Above 100,000 | Custom pricing |
The live page shows custom pricing above 100,000 MAUs. Confirm the quote for those volumes directly with Userflow.
Adoption Agent is credit-based, not MAU-based. It includes 500 AI credits per month, with an extra 100 credits costing $20. It has no MAU charge.
Userflow plans in detail
Adoption Studio - $400/month billed annually or $500 billed monthly. Includes A/B testing, custom CSS and white-label experiences, plus unlimited seats and 3 environments.
Adoption Agent - $80/month billed annually or $100 billed monthly. Its allowance is 500 AI credits per month. Budget for extra credit bundles if Agent usage exceeds that allowance.
Legacy Startup - Existing customers only. Last listed at $240/month billed annually or $300 billed monthly.
Legacy Pro - Existing customers only. Last listed at $680/month billed annually or $850 billed monthly.
Existing Startup and Pro customers can remain on their current plans and pricing. These legacy prices are not offers for new customers; existing customers should check their billing page for their terms.
Add-ons and additional costs
- Extra MAUs: Adoption Studio includes 1,000 MAUs. Additional users are priced in bundles of 1,000 using the bands above.
- Extra AI credits: Adoption Agent includes 500 credits/month; an extra 100 credits costs $20.
- Extra environments: 3 environments are included. Each additional environment costs $425/month.
- Advanced SSO: Google login is included. Advanced SSO/SAML is an add-on.
- Seats and styling: Seats are unlimited. Studio includes A/B testing, custom CSS and white-label experiences.
Example: what a typical deployment costs
For 5,000 MAUs on Adoption Studio, the monthly list calculation is $500 + (4 x $30) = $620/month. Applying the 20% annual-billing discount gives $496/month.
| Billing choice | Calculation | Annual subscription cost |
|---|---|---|
| Billed annually | $620 x 80% x 12 | $5,952/year |
| Billed monthly | $620 x 12 | $7,440/year |
This example excludes Adoption Agent, extra environments and advanced SSO. It is subscription arithmetic, not an all-inclusive implementation quote.
Free trial and free plan
Each product offers a 14-day free trial with full access and no credit card required. There is no permanent free plan.
Frequently asked questions
Yes. Adoption Studio starts at $400/month billed annually ($500 monthly), and Adoption Agent starts at $80/month billed annually ($100 monthly). Studio includes 1,000 MAUs; Agent includes 500 AI credits per month.
Adoption Studio is MAU-based, with 1,000 MAUs included and additional users priced per 1,000. Adoption Agent is credit-based and has no MAU charge.
No. Startup and Pro are legacy plans for existing customers only. Their last-listed prices were $240/month annual or $300 monthly for Startup, and $680/month annual or $850 monthly for Pro.
The monthly list calculation is $500 + (4 x $30) = $620. With the 20% annual-billing discount, that is $496/month or $5,952/year. Paying monthly totals $7,440/year.
Seats are unlimited and Google login is included. Advanced SSO/SAML is an add-on.
Yes. Adoption Studio includes A/B testing, custom CSS and white-label experiences.
No. Both products offer a 14-day full-access trial with no credit card required.
Sources
Pricing information was last verified 2026-09-27. Prices change frequently. Always confirm directly with Userflow before making a purchasing decision. This page is published by Cor and reflects independent research; it is not affiliated with Userflow.
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