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How Much Does UserGuiding Cost? Full Pricing Breakdown (2026)
Quick answer
UserGuiding publishes its prices and charges by monthly active users (MAUs). Starter starts at $174 a month and Growth at $349 a month, both billed yearly and both covering up to 2,000 MAUs. Enterprise is a custom quote. There is a 14-day free trial with no credit card, but no free plan.
UserGuiding pricing at a glance
| Plan | Up to 2,000 MAUs: yearly / monthly billing | Up to 5,000 MAUs: yearly / monthly billing | Up to 9,900 MAUs: yearly / monthly billing |
|---|---|---|---|
| Starter | $174 / $249 per month | $209 / $299 per month | $244 / $349 per month |
| Growth | $349 / $499 per month | $419 / $599 per month | $489 / $699 per month |
| Enterprise | Custom quote | Custom quote | Custom quote |
All figures are monthly prices under the stated billing cycle. Yearly billing saves 30%. At 10,000+ MAUs, every plan says "Let's Talk" rather than showing a public price.
How UserGuiding pricing works
UserGuiding charges by monthly active users (MAUs). Choose a plan for its feature set and a quota for your app's usage. Starter and Growth have published prices through 9,900 MAUs; Enterprise is custom.
The published yearly prices are rounded monthly amounts. Use those amounts when calculating the yearly invoice rather than applying a second discount.
UserGuiding supports web applications, not native mobile apps. There is no permanent free plan.
UserGuiding plans in detail
| Feature | Starter | Growth | Enterprise | | --- | --- | --- | --- | | Included seats | 3 | 10 | Unlimited | | A/B testing | Not included | Included | Included | | Custom CSS | Not included | Included | Included | | Localization | None | 1+3 languages | Unlimited | | SAML SSO | Not included | Not included | Included |
Starter - From $174/month billed yearly or $249 billed monthly for up to 2,000 MAUs. At 5,000 MAUs, it costs $209/month billed yearly or $299 monthly. At 9,900 MAUs, it costs $244/month billed yearly or $349 monthly.
Growth - From $349/month billed yearly or $499 billed monthly for up to 2,000 MAUs. At 5,000 MAUs, it costs $419/month billed yearly or $599 monthly. At 9,900 MAUs, it costs $489/month billed yearly or $699 monthly. Growth includes an implementation workshop and 1-on-1 onboarding.
Enterprise - Custom pricing, unlimited seats and localization, and SAML SSO. Contact sales for a quote. At 10,000+ MAUs, Starter and Growth also require a sales conversation.
Add-ons and additional costs
- MAU quota: There is no extra overage charge. If you exceed the quota, guides stop showing until you raise the quota or usage drops.
- Add-ons: Extra quotas, seats, containers and white-label options exist, but their prices are not published. Request a quote for the configuration you need.
- Feature requirements: A/B testing and custom CSS require Growth or Enterprise. SAML SSO requires Enterprise.
- Onboarding: Growth includes an implementation workshop and 1-on-1 onboarding. Confirm any additional services in your quote rather than assuming all implementation work is free.
Example: what a typical deployment costs
For a SaaS product with 5,000 MAUs on Growth:
| Subscription choice | Calculation | Annual subscription cost |
|---|---|---|
| Growth, billed yearly | $419 x 12 | $5,028/year |
| Growth, billed monthly | $599 x 12 | $7,188/year |
| Starter, billed yearly, at the same 5,000 MAUs | $209 x 12 | $2,508/year |
These totals cover the subscription at the stated MAU quota, excluding quoted add-ons. Starter is an option only if its seat and feature limits meet your needs.
Free trial and free plan
UserGuiding offers a 14-day free trial, with no credit card required. An extension is available on request. There is no free plan.
There is also a 30-day money-back guarantee. A switching offer lets you use UserGuiding free until your current tool's contract ends. Confirm the terms of the offer for your contract.
Frequently asked questions
Yes. Starter starts at $174/month and Growth at $349/month, billed yearly, for up to 2,000 MAUs. Enterprise is custom, and all plans show "Let's Talk" at 10,000+ MAUs.
Starter costs $209/month billed yearly or $299 monthly. Growth costs $419/month billed yearly or $599 monthly. That makes the yearly-billed subscriptions $2,508/year for Starter and $5,028/year for Growth.
There is no extra overage charge. Guides stop showing until you raise the quota or usage drops.
No. UserGuiding is web-only and does not support native mobile apps.
A/B testing and custom CSS are included in Growth and Enterprise. SAML SSO is Enterprise-only.
The trial lasts 14 days, requires no credit card and can be extended on request. There is no free plan. UserGuiding also offers a 30-day money-back guarantee and a switching offer that is free until your current tool's contract ends.
No. Extra quotas, seats, containers and white-label add-ons are available by quote. Growth includes an implementation workshop and 1-on-1 onboarding.
Sources
Pricing information was last verified 2026-09-27. Prices change frequently. Always confirm directly with UserGuiding before making a purchasing decision. This page is published by Cor and reflects independent research; it is not affiliated with UserGuiding.
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