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How Much Does UserGuiding Cost? Full Pricing Breakdown (2026)
Quick answer
UserGuiding publishes its pricing and charges based on Monthly Active Users (MAUs). Plans start at $69/month (Basic, up to 1,000 MAUs) and rise to $299/month (Professional, up to 20,000 MAUs), both billed annually. A Corporate plan is available via custom quote for higher volumes. UserGuiding is one of the more affordably priced in-app onboarding tools, though MAU-based scaling means costs grow as your product usage grows.
UserGuiding pricing at a glance
| Plan | Price | MAU limit | Best for |
|---|---|---|---|
| Basic | $69/month (billed annually) | Up to 1,000 MAUs | Early-stage teams building first walkthroughs and checklists |
| Professional | $299/month (billed annually) | Up to 20,000 MAUs | Growth teams needing advanced segmentation and analytics |
| Corporate | Custom quote | 20,000+ MAUs | Larger organizations with high user volumes and advanced needs |
Prices are billed annually. Monthly billing is available at higher rates. A 14-day free trial is available on paid plans.
How UserGuiding pricing works
UserGuiding charges per Monthly Active User (MAU) -- a unique end user who interacts with your application in a given calendar month. The per-MAU cost decreases significantly as volume increases (the jump from Basic at 1,000 MAUs to Professional at 20,000 MAUs is only about 4x the price for 20x the user allowance).
All plans include the core in-app guidance features: product tours, tooltips, onboarding checklists, resource centers, and NPS surveys. The key differences between tiers are around the number of active guides, segmentation depth, analytics granularity, team seats, and integration options.
Monthly billing is available at a premium of roughly 20-25% over annual rates. There is no permanent free plan.
UserGuiding plans in detail
Basic - $69/month (annual, $828/year) for up to 1,000 MAUs. Includes unlimited guides and tooltips, onboarding checklists, basic segmentation, the UserGuiding resource center, and NPS surveys. Limited to 1 team member seat. Suitable for solo founders or small teams building their first in-app onboarding experience.
Professional - $299/month (annual, $3,588/year) for up to 20,000 MAUs. Removes the 1-seat limit (adds multiple team seats), adds advanced segmentation and targeting (user properties, events), deeper analytics (guide performance, goal tracking, funnel analysis), custom CSS styling, A/B testing, and priority support. Suitable for growth-stage SaaS teams scaling adoption across a large user base.
Corporate - Custom pricing for 20,000+ MAUs. Adds SSO, dedicated customer success management, custom contract terms, SLA-backed support, and negotiated MAU limits. Required for high-volume or enterprise deployments.
UserGuiding updates plan features and MAU tier thresholds periodically. Verify current limits on the UserGuiding pricing page before purchasing.
Add-ons and additional costs
UserGuiding's pricing is relatively transparent, but a few areas warrant attention:
- MAU overages: Exceeding your plan's MAU limit can result in overages or a forced upgrade. Basic at 1,000 MAUs can be quickly outgrown by even a modest SaaS product. Monitor MAU usage carefully.
- Team seats: Basic is limited to 1 seat. Professional adds multiple seats but may have a cap. Corporate includes unlimited seats.
- Custom CSS and styling: Custom branding and CSS control is a Professional-tier feature. Basic guides use UserGuiding's default styling with limited customization.
- A/B testing: Available on Professional and above.
- Localization / multi-language: Multiple language support for guides requires Professional or Corporate.
- No implementation fees: UserGuiding is designed for self-serve installation via a JavaScript snippet. No implementation fees are typically required, which lowers the effective first-year cost compared to enterprise DAP tools.
Example: what a typical deployment costs
A SaaS product with 5,000 MAUs on the Professional plan:
| Component | Estimated cost |
|---|---|
| UserGuiding Professional (annual) | $3,588/yr |
| Internal setup time (not a direct fee) | - |
| Year 1 total estimate | ~$3,600 |
| Year 2+ (recurring) | ~$3,600/yr |
UserGuiding is one of the lowest-cost options for small to mid-size SaaS products. At higher MAU volumes (20,000+), a Corporate quote is needed and pricing becomes less predictable.
Free trial and free plan
UserGuiding offers a 14-day free trial with access to Professional features, no credit card required. There is no permanent free plan. A free demo is available via the sales team for teams wanting a guided walkthrough before trialing.
Frequently asked questions
Yes. Basic and Professional plan prices are listed on the UserGuiding pricing page. Corporate requires a custom quote.
Per Monthly Active User. A unique user interacting with your app in a calendar month counts as one MAU.
UserGuiding may charge an overage or prompt an upgrade. Monitor MAU usage in the dashboard to avoid unexpected charges.
UserGuiding primarily supports web applications. Mobile native app support is limited. Confirm current mobile capabilities before purchasing if mobile is a requirement.
UserGuiding is typically 3-5x cheaper than Appcues or Pendo for comparable MAU volumes, making it popular among budget-conscious growth teams. Enterprise-grade features (analytics depth, support SLAs) are more limited at the lower price point.
Yes. UserGuiding allows upgrading or downgrading between plans. Annual commitments may have cancellation or downgrade restrictions.
Sources
Pricing information was last verified June 2026. Prices change frequently. Always confirm directly with UserGuiding before making a purchasing decision. This page is published by Cor and reflects independent research; it is not affiliated with UserGuiding.
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