How Much Does Whatfix Cost? Full Pricing Breakdown (2026)

Whatfix charges a flat fee plus user license fees:

• Employee-facing applications: Every user with access counts for licensing.
• Customer-facing applications: Licensing is based on monthly active users (MAUs).

Web & Desktop has Standard, Premium and Enterprise plans. Mobile, OS (Windows/Mac) and Mirror have separate Standard-only plans. Product Analytics Premium and Mirror are sold separately.

Whatfix says discounts are available "based on your specific needs." It does not publish a standard discount percentage. Ask sales to confirm the product scope, licensed population and paid add-ons in the quote.

Standard. Self Help includes up to 2,000 articles, and the plan is limited to 2 integrations. SSO is included on Standard, not reserved for Premium. Standard includes 24/5 support, a named Customer Success Manager, and cloud or self-hosted deployment.

Premium. Self Help is listed as unlimited, with a maximum of 50,000 articles. Premium adds auto-translation, custom surveys, auto testing and IP whitelisting. Like Standard, it includes SSO, 24/5 support, a named Customer Success Manager, and cloud or self-hosted deployment.

Enterprise. This is the third Web & Desktop plan, with custom pricing. Do not assume white-labeling, on-prem authoring, 24/7 support, DAPM or professional services are included: Whatfix lists these as paid add-ons.

Third-party tier estimates, not official prices

Apty's May 2026 Whatfix pricing article gives the following estimates. Apty is a Whatfix competitor, not an official pricing source.

| Web & Desktop tier | Apty's estimated annual cost | | --- | --- | | Standard | $20,000-$45,000 | | Premium | $45,000-$90,000 | | Enterprise | $90,000-$200,000+ |

These are competitor estimates, not published Whatfix prices or guaranteed quotes.

Separately, Vendr, a third-party buying platform, reports a median contract of $31,950 a year, with a range of $26,210-$37,914. Vendr's contract benchmark is not a published rate for any particular plan.

• Paid service and capability add-ons: White-labeling, on-prem authoring, 24/7 support, DAPM and professional services are paid add-ons, not automatic Enterprise inclusions.
• Product Analytics: Standard is free with DAP and includes 25 tagged actions. Product Analytics Premium is sold separately.
• Mirror: Sold separately, with a Standard-only plan.
• Other platforms: Mobile and OS (Windows/Mac) have separate Standard-only plans. Confirm their prices directly rather than assuming a published platform surcharge.

Cloud and self-hosted deployment are available on Standard and Premium; on-prem authoring is a separate paid add-on. SSO is also available on Standard.

For a customer-facing application with 5,000 MAUs on Premium, use $45,000-$90,000 a year as an illustrative third-party estimate from Apty's May 2026 article. Apty is a Whatfix competitor. This is not an official Whatfix price for 5,000 MAUs. A Standard deployment can be considered near Vendr's $26,210-$37,914 range as a third-party budgeting reference. Vendr's reported median is $31,950, but its range is not a Standard-specific price list. Product Analytics Premium, Mirror and paid services need separate quotes. The actual quote combines the flat fee and user license fees. Do not add Apty's tier estimate to Vendr's contract benchmark: they are separate sources describing different observations.

Whatfix offers a free trial, as stated on its official pricing page. There is no ongoing free DAP plan. Product Analytics Standard is free with DAP, rather than a free DAP subscription.