Quick answer. UserGuiding is a no-code tool for product tours, checklists, hotspots and surveys, popular with small SaaS teams because it was cheap and quick to set up. Its entry plan now costs more than it used to, and some reviewers say their bill went up with no new value. If price is the issue, the Shepherd.js library is close to free for developers. If you want more control over flows, Userflow. If you want analytics in the same tool, Userpilot. Cor (getcor.ai), an AI onboarding agent for B2B software, solves a different problem, and we say where below.
Who uses UserGuiding
Mostly product managers and growth leads at small and mid-size SaaS companies who don't want to wait on engineers for every tour. They add a snippet of code once, then build and change flows without a developer.
Today's price (read 4 Nov 2026)
On the UserGuiding pricing page:
- Starter: from $249 a month billed yearly ($2,988 a year), starting at 2,000 MAU.
- Growth: from $499 a month billed yearly ($5,988 a year), starting at 2,000 MAU.
- Enterprise: quote only.
Above 2,000 MAU the page asks you to book a demo for a quote. It says yearly billing saves up to 30%, and labels Starter "save $1,200" and Growth "save $2,400" against monthly billing, though it does not print the monthly price. There is a 14-day trial with no card, and a 30-day money-back guarantee.
Our own research file from earlier in 2026 had Starter at $174 a month billed yearly for 2,500 MAU, so the entry price has risen and the MAU allowance has dropped.
What reviewers say
UserGuiding's support gets steady praise. The pushback is mostly about money and depth (via search summaries of G2 and Capterra):
- The bill went up. One G2 reviewer wrote that the price doubled in a year without clear added value. Others call it expensive once they need advanced features or bulk editing.
- Customisation has limits. G2 lists limited customisation among the top dislikes.
- No free plan to grow from. A Capterra reviewer wished for a free tier and pricing by feature.
Three alternatives
Shepherd.js: tours in code, almost no licence cost
Shepherd is an open-source JavaScript library for product tours. Your developers write the steps in code, and you style them like the rest of your app.
- Price (4 Nov 2026): the Shepherd site says it is free for open-source, personal and non-commercial projects under AGPL-3.0. Commercial use needs a licence: Business $50 or Enterprise $300, both one-time.
- Trade-off: no visual builder, no analytics and no checklist UI out of the box. Every change goes through an engineer.
Userflow: more flow logic, still no-code
Userflow is a no-code builder with branching flows, checklists and launchers, aimed at teams who want finer control than UserGuiding gives.
- Price: userflow.com/pricing blocked our fetch (403). Third-party reads from October 2026 list Essentials at $240 a month billed yearly for 1,000 MAU (Produktly). Treat that as unconfirmed and check the live page.
- Trade-off: fewer MAUs for the money at the entry level than UserGuiding's Starter.
Userpilot: guides plus product analytics
Userpilot adds funnels, paths and feature tracking to its in-app guides. That matters if you were paying for a separate analytics tool next to UserGuiding.
- Price (4 Nov 2026): the Userpilot pricing page lists Starter at $299 a month for up to 2,000 MAU and Growth from $849 a month. Enterprise is quoted. There is a 14-day trial.
- Trade-off: it costs more than UserGuiding's Starter. It only saves money if it replaces a second tool.
A note on Cor
Tours show a user where a button is. For a self-serve product with simple setup, that is often enough, and Cor is the wrong buy.
Cor is for software where each new customer has real setup work, such as connecting data, inviting a team or configuring workflows, and where tours get skipped. Obi, Cor's AI agent, works directly with every new customer. It contacts them, agrees a plan with them that an admin on your team signs off, then runs a live call where it sees their screen and goes through each step with them. It can complete tasks for them where you allow it, and passes the account to a person when needed.
- Price: $750 a month on Launch, $1,750 on Growth, custom on Scale. A platform fee plus credits; unlimited seats. (getcor.ai)
- Not a fit if: you want tours, tooltips, checklists or NPS surveys. Cor doesn't build in-app UI, and at $750 a month it costs more than UserGuiding's Starter.
How to decide
- You have developers and a tight budget: Shepherd.js.
- You want more control over flows: Userflow, after you confirm its current price.
- You also pay for analytics: price Userpilot against both bills together.
- Customers skip the tours and still need help setting up: talk to Cor.
FAQ
What are the best UserGuiding alternatives?
Shepherd.js for a near-free coded option, Userflow for no-code flows with more logic, and Userpilot if you want analytics in the same tool.
Is there a free UserGuiding alternative?
Shepherd.js is free for non-commercial and open-source use under AGPL-3.0. Commercial licences are a one-time $50 or $300.
How much does UserGuiding cost now?
Starter is from $249 a month billed yearly ($2,988 a year) for 2,000 MAU, per its pricing page on 4 Nov 2026.
Prices checked on each vendor's site on 4 Nov 2026, except Userflow, whose page blocked us.