How Much Does Userpilot Cost? Full Pricing Breakdown (2026)

Userpilot uses a MAU-based tiered model. Your price is determined by the number of monthly active users on your application, not by the number of users who interact with Userpilot content. Each tier has a defined MAU ceiling; exceeding it moves you to the next tier or incurs additional charges.

Billing is primarily annual. The published $299/month Starter rate requires an annual commitment.

Starter and Growth have public prices: $299/month billed annually and from $849/month, respectively. Only Enterprise is quote-based. Growth supports 0-100,000 MAUs, with 2,000 MAUs included in its starting price.

Starter - from $299/month (billed annually) - Up to 2,000 MAUs - 3 seats - Core onboarding flows (modals, tooltips, slideouts, banners, hotspots), onboarding checklists, and NPS surveys - Email and live chat support - 1 year of data retention - Session Replay included - Userpilot MCP server and credit-based AI agent Lia, with $20/month of AI credits - Compliance: SOC 2 Type II, HIPAA, GDPR - Does not include the Resource Center, A/B testing, advanced analytics, or full survey types

Growth - from $849/month - 0-100,000 MAUs; includes 2,000 MAUs - 15 seats - 3 years of data retention - Adds Resource Center, full survey suite (CSAT, CES, PMF), A/B testing, and advanced product analytics (funnels, retention, paths, custom dashboards) - Phone support and a dedicated Customer Success Manager - HubSpot, Salesforce, and data-warehouse sync available as paid add-ons - Multi-application support and cross-app analytics and dashboards included - Userpilot MCP server and credit-based AI agent Lia, with $20/month of AI credits - Marked as the "Most popular" tier on Userpilot's pricing page - Mobile engagement is an add-on with an unpublished price - Session Replay included, with 5,000 free session replays per month; unlimited session capture is an add-on

Enterprise - custom quote - Includes 10,000 MAUs; custom volume - Unlimited seats - Custom data retention - SAML SSO, roles and permissions, and activity logs (Enterprise only) - HubSpot, Salesforce, and data-warehouse sync included - Multiple applications and cross-app analytics and dashboards included - Session Replay included; unlimited session capture is an add-on - Userpilot MCP server and credit-based AI agent Lia - SLA and priority support - Cross-application and executive analytics

• Extra MAUs: Exceeding your tier's MAU cap moves you up a tier or triggers additional per-MAU charges. Because pricing counts all active users (not just those who engage with content), costs scale with total user base.
• Userpilot Mobile: Native iOS/Android engagement is an add-on on Growth. Its price is not published. Not available on Starter.
• Session Replay: Included on all plans. Growth includes 5,000 free session replays a month; only unlimited session capture is an add-on.
• Premium integrations: HubSpot, Salesforce, and data-warehouse sync are paid add-ons on Growth and included on Enterprise.
• AI: All plans include Userpilot's MCP server and credit-based AI agent Lia. Starter and Growth include $20/month of AI credits.

At the published starting prices, excluding add-ons and higher MAU volumes: - Growth base: $10,188/year ($849 x 12), including 2,000 MAUs - Starter: $3,588/year ($299 x 12), for up to 2,000 MAUs Growth supports up to 100,000 MAUs, but the starting price includes 2,000. The mobile add-on price is not published, so a web-plus-mobile total cannot be calculated from public prices.

Userpilot offers a 14-day free trial on the Starter plan, with no credit card required. Demos are available for the Growth and Enterprise tiers. There is no permanently free plan (no freemium tier).